“We felt it was the appropriate time to rebrand Crest to better reflect the investment process and products they provide. We are excited to begin the process of distributing these strategies under the Alpha Quant banner.
Irving, TX (PRWEB) October 17, 2016
American Beacon Advisors, Inc. (“American Beacon”), a leading provider of investment advisory services to institutional and retail markets, announced today the completion of its acquisition of Crest Investment Partners, LLC (“Crest”). Effective immediately, Crest will change its name to Alpha Quant Advisors, LLC (“Alpha Quant”) to better reflect its standing as a firm providing quantitative, fundamentally driven investment solutions to institutional and individual clients.
“With the completion of the agreement behind us, we felt it was the appropriate time to rebrand Crest to better reflect the investment process and products they provide,” Gene L. Needles, Jr., Chairman, President and Chief Executive Officer of American Beacon, said. “We are excited to begin the process of distributing these strategies under the Alpha Quant banner.”
“Each day, we work diligently to generate alpha for our clients through our disciplined, quantitative process,” Massimo Santicchia, co-founder and Chief Investment Officer of Alpha Quant, said. “Our investment strategies are engineered for alpha and we believe emphatically that Alpha Quant Advisors was a better representation of that value to our clients.”
As part of the new identity and rebranding campaign, new visual standards and marketing materials will be produced, including a new logo, a redesigned website as well as social media communities. Targeted outreach to the financial advisor community is also planned to support the new brand.
In addition to separately managed accounts, Alpha Quant provides the quantitative engine behind the SmartALPHA® Strategy Indexes, a suite of four rules-based, alpha-seeking equity strategy indices designed to provide active and flexible exposure throughout an economic cycle. These strategies’ investment objective is to outperform the S&P 500 through both stock selection and sector allocation. The SmartALPHA® Strategy Indexes include SmartALPHA® Cyclical Growth, SmartALPHA® Cyclical Value, SmartALPHA® Defensive Growth and SmartALPHA® Defensive Value.
About American Beacon Advisors
Established in 1986, American Beacon Advisors, Inc. is a leading provider of investment advisory services to institutional and retail markets. American Beacon Advisors serves defined benefit plans, defined contribution plans, foundations, endowments, corporations and other institutional investors, as well as retail clients. The firm also provides corporate cash management and fixed-income separate account management.
American Beacon Advisors manages the American Beacon Funds, a series of competitively priced mutual funds. The Funds employ a “manager of managers” investment style and currently include international and domestic equity, fixed-income and money market funds. As of June 30, 2016, American Beacon Advisors had $51.7 billion in assets under management. For more information, go to http://www.americanbeaconfunds.com or follow on Twitter via @AmBeacon.
About Alpha Quant Advisors, LLC
Founded in September 2011, Alpha Quant Advisors, LLC is an independent registered investment advisory firm. Alpha Quant was formed in an effort to provide innovative investment solutions to institutional and individual clients. Alpha Quant offers three proprietary products: equity strategies, strategy indexes and multi-asset portfolios. Employing a quantitative yet fundamentally driven investment process, Alpha Quant designs active strategies intended to deliver above-market performance. For more information, go to http://www.alphaquantadvisors.com.