We challenge everyone to put vanity aside for one day and stand in solidarity with those bold enough to face cancer.
Boston, MA (PRWEB) October 15, 2016
On October 21, 2016, thousands of people will stand in solidarity with those undergoing cancer treatments every day as part of the national Be Bold, Be Bald! campaign. Started in 2009, Be Bold, Be Bald! is a social movement of individuals coast to coast willing to wear bald caps from the second they wake up to the moment they go to sleep to help raise awareness and funds for cancer fighting charities across the country. Since inception, the movement has swept the nation, becoming a show of strength and viral comfort for the growing number of people affected by this deadly disease.
Anyone can go bald for Be Bold, Be Bald! Survivors, individuals, families, businesses, and even celebrities have all joined the movement including actresses Jessica Szohr (Complications), Kate Mansi (Days of Our Lives) and BK Cannon (Switched at Birth), rocker Peter Wolf, New England Patriots stars Julian Edelman and Scott Chandler, Joan Lunden and many more. Last year, Be Bold, Be Bald! surpassed one million dollars raised for charities and strives to make an even bigger impact on the cancer-fighting community in 2016. “To raise over a million dollars was just amazing,” says Be Bold, Be Bald! founder, Jeff Freedman. “We're ready to raise more and do more for all those fighting.”
Be Bold, Be Bald! was created by Freedman, owner of Boston-based advertising agency Small Army, and his team of talented employees. In 2007, the Small Army family was hit with a tragic blow when co-founder and Creative Principal Mike Connell lost his battle with cancer. Faced with their grief and concern for the future of the agency, the Small Army team channeled Mike’s passion to keep their business alive, and dedicated themselves to giving back to those touched by cancer. In Mike’s honor, they started Small Army For A Cause, a 501c3 that raises and distributes funds to a beneficiary network of cancer-related charities. “Witnessing Mike’s heroic, two-year fight, we saw firsthand the courage and strength cancer patients have,” says Freedman. “He inspired us to continue that fight ourselves - and to do so in a way that would truly represent the boldness of Mike and his ideas.”
Those looking to get involved in Be Bold, Be Bald! can do so in three ways: Support by making a donation or sponsoring someone going bald, Sport a bald cap in solidarity, and Spread the word about the movement through your various social networks. For more information or to get involved, please visit http://www.beboldbebald.org.