Flix Premiere Launches Global Social Awareness Campaign to Support Cancer Research

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The #FlixPremiereChallenge rallies movie fans around the world to help raise more than $200,000 by year-end using social media


"The Flix Premiere Challenge rallies movie fans across the world to use film as a medium to create awareness for the need for cancer research," says Martin Warner, CEO and founder of Flix Premiere.

Flix Premiere, the world's first online cinema, kicked off the #FlixPremiereChallenge, a social media campaign to use the power of movies to help raise global awareness for the fight against cancer. The campaign's goal is to raise more than $200,000 for cancer research by the end of December.

Movie fans can participate in the #FlixPremiereChallenge in three ways:

  •          Create a video in which they enact a scene from their favorite movie and post the video on Facebook, Twitter or Instagram, using the hashtag #FlixPremiereChallenge, and then challenge three friends to do the same within 24 hours
  •          Watch a new Flix Premiere movie that they haven't seen before, and five percent of the value of their ticket will be donated towards cancer research
  •          Donate to the cause directly on the Flix Premiere website

At the end of the campaign, Flix Premiere will donate all proceeds to its partners, Cancer Research U.K. and Memorial Sloan Kettering Cancer Center in the U.S. to support their research. In addition, the participant whose video gets the most votes will be awarded $5,000.

"Cancer is the leading cause of death in the United States, and impacts millions of families around the world," says Martin Warner, founder and CEO of Flix Premiere. "It's a tragic story whose ending we need to change, and we can only do this together. Our campaign rallies movie fans across the world to use film as a medium to create awareness for the need for cancer research."

The #FlixPremiereChallenge started in October, Breast Cancer Awareness Month, and will run until the end of December.

To view and vote for current submissions, please visit Flix Premiere's social platforms on Twitter, Facebook and Instagram. Information on the Flix Premiere Challenge can also be found on the Flix Premiere website.

About Flix Premiere
Founded by serial entrepreneur and film producer Martin Warner, Flix Premier is the world's first online movie theater that offers carefully curated theatrical releases of world-class film productions. By combining curated theatrical releases with on-demand availability, Flix Premiere offers a single destination to discover brand new movies from award-winning movie directors, break-out stars and the new voices of global cinema. Every 10-14 days, the Flix Premiere online platform offers viewers 8-9 new exciting movies, exclusive to the site. In addition, Flix Premiere viewers can enjoy theatrical releases of movies online, offering a red carpet experience at home with behind-the-scenes footage, cast and production interviews and much more. Flix Premiere films span a variety of genres, including drama, comedies, documentaries, and animations. The company has offices in London, New York and Los Angeles.

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