It is a true passion of mine not only to show CEOs how millennials think, but also to help them understand how to capitalize on thinking like a millennial in order to grow their businesses,” said Peter Kozodoy.
New Haven, CT (PRWEB) October 17, 2016
Peter, himself a millennial, will be speaking about millennials in business. His company, GEM Advertising, is an award winning, international communications and marketing agency and has four offices located in New Haven, CT; Vancouver, British Columbia; Boston, MA; and Chicago, IL.
The talk will be held on Thursday, October 20, 2016, in New York City at the Jay Suites, 1441 Broadway in Times Square at 9AM. Peter’s talk titled, “Honest to Greatness: Capitalizing on the Millennial Mindset in Business” is loosely based on Peter’s upcoming book by the same name. The presentation will be 90-minutes long with a Q+A portion. The goal is to teach attendees how to reach, attract and retain millennials. Specifically, they will learn:
- What drives millennial behaviors
- What makes a "millennial" business
- The six essential guidelines to capitalizing on the millennial mindset
- Several examples of companies that embrace the millennial mindset and achieve success
- The importance of using honesty, transparency and authenticity as core concepts to grow a truly great business that is ready for the next generation and beyond
“There are so many studies out there about millennials in the workplace, and yet so many organizations still struggle with millennials as both employees and customers. It is a true passion of mine not only to show CEOs how millennials think, but also to help them understand how to capitalize on thinking like a millennial in order to grow their businesses,” said Peter Kozodoy.
CEO Clubs of America creates a nurturing environment for CEOs, Executives and Entrepreneurs dedicated to improving the quality and profitability of their enterprises through shared experiences and personal growth. CEO Clubs has been working with CEOs and business leaders for over 40 years as that Exclusive Club for the connections and expertise that can elevate their business to another level.
GEM Advertising is an international communication + marketing agency that uses its proprietary Growth Experience Model to grow client brands. The model is based on the insight that — in today’s transparent economy — authentic brand experiences make for the most impactful communications strategies, which in turn produce aggressive growth.
About Peter Kozodoy
Peter Kozodoy is an author, speaker, serial entrepreneur, and the Partner/Chief Strategy Officer of GEM Advertising. Peter's articles on business, leadership and entrepreneurship have appeared in Forbes, Inc., and The Huffington Post. His work at GEM has been featured in CNBC, Yahoo!, Bloomberg, Reuters, MarketWatch, International Business Times, the New York, Boston, and Chicago Business Journals, and more.
His projects have earned Telly, Pixie, Communicator, Aurora, Davey and W3 awards in domestic and international branding, advertising and production. Peter has spoken for Microsoft, the US Department of Commerce, Chief Executive Peer Group and other organizations on topics like millennials, global advertising, user experience and more. To learn more about Peter please click here.