Brokers’ Rave Reviews Fueling Strong Growth, Aggressive Market Expansion for RealScout

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Brokerage-Branded, Collaborative Home Search Platform Helping Agents Increase Number and Velocity of Transactions; Announces $7 Million in New Funding

Based on impressive business results reported by dozens of leading real estate brokers across California, RealScout (realscout.com), the brokerage branded, collaborative home search platform, is experiencing record growth and – with $7 million in new funding, led by Formation 8 – expanding to several additional key markets across the U.S.

RealScout helps agents increase both the number and velocity of offers by matching buyers with the best homes based on exceptionally deep visibility into property characteristics and client preferences. The solution also fosters strong agent-client collaboration throughout the home buying process.

“As a leader, we invest in the best tools for our agents,” said Mark McLaughlin, CEO of Pacific Union, the ninth largest U.S. brokerage by sales volume. “We recently announced our exclusive in-house ‘Best Buyer’ report which gives agents real-time demographic information for targeted marketing. We provide RealScout as a growth engine for our agents and the best solution for agents to win new clients and stay at the heart of the decision making process.”

California’s largest independent brokerage, First Team Real Estate, like Pacific Union and several other leading brokers, is aggressively investing in technologies that empower agents to provide a superior client experience. “We looked to RealScout as a way to fundamentally differentiate our brokerage against our competitors,” said First Team CIO Stephen Skinner. “It continues to help us recruit and retain the best agents, increase customer satisfaction and, most important, close more business.”

RealScout enables agents and homebuyers to search for features such as “gourmet kitchen,” “lots of natural light,” “large backyard,” “Near Whole Foods,” and countless others. The solution helps ensure that the best properties then automatically flow to the top of each client’s property matches. RealScout has pioneered the use of “computer vision” technology to identify the key property features and benefits that can aid in the home buying decision.

“We’re now able to help our clients maximize their home search process and increase how quickly we can find them homes and get them into escrow,” said Barbara McNeil, team leader for Southern California’s Keller Williams Beach Cities. “It’s a total win-win. My agents tell me RealScout is like having their own white label version of Redfin. We never want to go back to life before RealScout.”

Among the dozens of other industry thought leaders that have chosen RealScout are Seven Gables Real Estate, a luxury broker based in Orange County; The Boutique Real Estate and RE/MAX Evolution, both also in Orange County; and, most recently, The Keyes Companies, which serves a six-county area in and around Miami, Fla. “We think RealScout’s innovations in real estate home search will help place us head and shoulders above our competition in providing a truly customer-friendly home buying experience,” said Mike Pappas, CEO of Keyes.

RealScout’s growth, with the solution having facilitated thousands of residential real estate transactions, was further strengthened by its inclusion in the prestigious National Association of REALTORS® (NAR) 2016 REach® real estate accelerator class. “We were excited to introduce RealScout to our more than one million NAR members,” said NAR CEO and Second Century Ventures President Dale Stinton. “RealScout helps agents generate more offers in less time by fostering strong client collaboration and extending users’ search capabilities well beyond those commonly used today, adding tremendous value to NAR members.”

These and other successes within RealScout’s initial markets have helped build nationwide demand for the solution. They’ve also fueled new investments in the company’s planned expansion, according to RealScout Co-Founder and CEO Andrew Flachner. “Brokers and agents who hear about and see RealScout invariably tell us, ‘That’s exactly what we’ve been looking for,’” Flachner said. “It’s a powerful tool that answers one of the industry’s biggest challenges – maximizing the effectiveness and value of brokers and agents in the minds of today’s tech-savvy consumers.”

RealScout is available for agents, teams and brokerages at http://www.realscout.com.

About RealScout
RealScout (http://www.realscout.com) is the brokerage and agent-branded home search platform that empowers agents and their clients to find the right home faster. RealScout supports the competitive needs of brokerages and agents by helping them work in concert with their clients throughout their property hunt. Homebuyers receive exclusive personalized property matches based on their specific lifestyle and feature preferences. Agents have visibility into buyer activities to best meet evolving client preferences, boosting client loyalty and facilitating informed, data-driven decisions that generate more offers in less time
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Drew Shippy
Pinnacle Media
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