Engine Shop Expands Service Offerings To Reflect Its Evolution Into Engagement Marketing

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Brand refresh and new website included in new rollout

Engine Shop is launching a brand refresh of its award-winning agency as it focuses on providing a broader service offering to clients. Launched in 2012 as an experiential marketing agency that revolutionized the integration of brands and events, Engine Shop is expanding its capabilities to provide full engagement marketing services to a growing roster of clients.

“When we launched nearly five years ago we set out to create deeper engagements between consumers and brands through branded experiences,” said Brian Gordon, CEO of Engine Shop. “As consumer behavior has evolved, so has our need to deliver the right engagement marketing solutions to brands. This announcement reflects our evolution to a full-service engagement marketing agency.”

Under the reorganization, Engine Shop’s core capabilities will focus on five main disciplines: Engagement Strategy, Live Experiences, Digital Engagement, Original/Branded Content and Measurement/Analytics. In addition to the expanded service offering, the refresh includes a new logo and website.

Engine Shop was acquired in 2015 by Bruin Sports Capital, the investment fund owned by former IMG President George Pyne. Bruin has also made recent acquisitions in the United States and Europe, and Engine Shop’s brand refresh will be critical as it expands its business and pursues acquisitions in the U.S. and beyond.

About Engine Shop
Engine Shop is an award-winning sports, entertainment and lifestyle marketing agency that creates deeper and broader engagement between brands and consumers. The agency – with offices in New York, Miami, Beverly Hills and Atlanta – specializes in Engagement Strategy, Live Experiences, Digital Engagement, Original/Branded Content and Measurement/Analytics.

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Brian Gordon
Engine Shop
+1 212-691-6292
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