Sunbrella® Design and Performance Showcased During October High Point Market

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The Legendary Performance Fabric Occupies InterHall for the First Time

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From our textile designs and our new global website, to our advertising campaign and booth space in InterHall, visitors will see a new Sunbrella that is luxurious, inspiring and artistically-driven...

On the heels of introducing a new look and feel for the Sunbrella® brand, Glen Raven Custom Fabrics will – for the first time – occupy a booth space (IH502) in InterHall at High Point Market, October 22-26, 2016.

InterHall has a reputation for showcasing chic, couture, high-brow and singularly unique designer-friendly resources through a rigorous juried selection process. Affectionately referred to as "the Rodeo Drive of High Point," the new location is a perfect fit for Glen Raven to illustrate the global design appeal of its legendary performance fabric.

“Our new space in InterHall is truly a momentous occasion for a brand that has evolved so much in its 55-year history,” said Greg Rosendale, market manager, residential furniture fabrics for Glen Raven, the makers of Sunbrella. “Our design capabilities today are on par with our reputation for durability, allowing consumers, designers and architects to create extraordinary environments indoors and out.”

The booth space will feature fabrics and furnishings from the new Sunbrella advertising campaign that launched this fall. Photography from the new campaign demonstrates how the fabric’s proven performance marries with an elevated design story to transform settings. Visitors to IH502 can pick up a Décor Guide that sources the fabrics and furnishings used in the space, as well as obtain fabric samples on-site and meet with representatives from the company.

“’Create art in everything we do’ has been our mantra through this brand evolution,” Rosendale said. “From our textile designs and our new global website, to our advertising campaign and booth space in InterHall, visitors will see a new Sunbrella that is luxurious, inspiring and artistically-driven, while maintaining the performance characteristics it has become known for – fade proof, easy care and bleach cleanability.”

For more information about Sunbrella fabrics, visit IH502 during High Point Market or explore the full collection at sunbrella.com.

ABOUT SUNBRELLA FABRICS
Sunbrella has revolutionized the way the world thinks about how beautiful fabrics look, feel and perform. With an inspired palette of colors, styles and textures, premium Sunbrella fabric gives consumers, designers and architects the material they need to create the extraordinary in marine, shade, residential/upholstery, commercial and contract applications.

Versatile in style and function, Sunbrella fabrics create welcoming spaces indoors and out, offering durability, fade resistance and ease of cleaning. They also offer peace of mind; Sunbrella fabrics have achieved GREENGUARD GOLD certification as contributing to healthy indoor air quality.

Introduced in 1961, Sunbrella fabrics are manufactured and marketed by Glen Raven, Inc., a 135-year-old family-owned company based in North Carolina with operations worldwide. For more information on Sunbrella, including inspiration, fabric collections and where to buy, visit sunbrella.com.

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Leah Shearer
Wray Ward
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