Magnetic 3D Appoints Don Mathison to EVP of Strategic Partnerships

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New EVP of Strategic Partnerships to Play Major Role in Magnetic 3D Expansion Plans

Don Mathison

Don Mathison

Magnetic 3D’s technology represents a real paradigm shift for Out-of-Home Media.

Magnetic 3D, the industry leader in glasses-free 3D solutions, today announced the appointment of Don Mathison as Executive Vice President of Strategic Partnerships. The award winning company uses glasses-free 3D technology to deliver high impact, immersive media solutions for point of sale applications, trade shows, events, experiential marketing campaigns and Digital-Out-of-Home (DOOH) media networks. The patent-protected technology puts the 3D glasses on the TV instead of the viewer and will in due time be available to consumers.

Mathison is a familiar figure in the media world having worked in senior marketing and programming positions for some of the leading communications conglomerates, including Time Warner, Providence Journal, Times Mirror, Group W and Media General. At Media General he was responsible for one of the industry’s earliest cable advertising interconnects in the Washington, D.C. market.

Prior to his involvement with Magnetic 3D, Mathison’s consultancy group engaged with major media companies and maintained a special emphasis in the Video on Demand, interactive communications and over-the-top (OTT) space. He was an early proponent of Internet video (IPTV) and negotiated the first programming contracts that now benefit the growing broadband video industry.

“Mr. Mathison’s contacts across the media landscape open doors that enhance our business,” said Tom Zerega, Founder and CEO of Magnetic 3D. “He’s been ahead of the curve as a pioneer in the cable TV industry, and an innovator in the delivery of video on demand and IPTV solutions. We are honored to have him join our team to champion the next evolution of media to glasses-free 3D.”

As the Company’s EVP of Strategic Partnerships, Mathison will be responsible for establishing and managing relationships with key partners that include digital signage network operators, content providers, media companies, advertisers, sponsors and investors.

“It is with great excitement that I take on this new role,” said Mathison. “Rarely does a new medium come along with the power to truly redefine the meaning of engagement for advertisers. Magnetic 3D’s technology represents a real paradigm shift for Out-of-Home Media. This unique solution allows brands to benefit from the premium experience delivered by 3D with the advent of immersive glasses-free 3D advertising, elevating customer engagement beyond that which is possible with traditional media.”

About Magnetic 3D
Headquartered in New York City, Magnetic 3D ( designs and produces industry-leading, end-to-end, autostereoscopic (glasses-free 3D) solutions. Magnetic 3D’s proprietary Enabl3D™ technology modifies flat-panel displays, enabling them to show high-definition 3D video content without the need for special eyewear. This process provides audiences with a realistic visual experience that includes both captivating off-screen “pop” and the immersive perception of depth on what would otherwise be a flat display. The company focuses on exceeding clients’ 2D expectations by delivering the highest-quality glasses-free 3D visual experience in retail digital signage, gaming, hospitality, movie theaters, casinos, hotels and other public venues.

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Michael Dorin
Magnetic 3D
+1 (212) 747-0770 Ext: 103
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