Payscout: Cross-Border Ecommerce Booms in China

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The number of Chinese cross-border shoppers is expected to grow by 61% between now and 2020. Payscout urges global entrepreneurs to have systems, partnerships in place to capitalize on this booming market.

Cleveland Brown, CEO of Payscout, advises global entrepreneurs to capitalize on China's thriving cross-border ecommerce

One reason China is expected to drive so much of the growth in cross-border ecommerce is because its large and growing middle class is hungry for authentic, high-quality foreign products.

According to a new report from eMarketer, cross-border ecommerce—internet purchases from merchants in other countries—is growing in popularity in China. By 2020, a quarter of the Chinese population, amounting to more than half of all the nation’s digital buyers, will be shopping either directly on foreign-based sites or through third parties such as Alibaba’s Tmall Global and’s JD Worldwide.1 “This represents a tremendous opportunity for global entrepreneurs,” said Cleveland Brown, CEO of Payscout, Inc., a leading global payment processing provider. “We encourage small to medium-sized businesses in particular to prepare themselves for taking advantage of the growing Chinese appetite for goods from abroad.”

Brown noted that cross-border digital shopping in China, according to eMarketer’s figures, grew by more than 70% in 2015 alone. This is due, in part, to a higher standard of living in China, along with a greater exposure to—and knowledge of—foreign products.
The cross-border ecommerce boom in China is only one part—albeit a very large and important part—of a growing global trend. The global business-to-consumer ecommerce market, which amounted to $230 billion in 2014, will balloon in size to $1 trillion in 2020, according to a report from global consulting firm Accenture and AliResearch, Alibaba Group’s research arm. In the report, researchers forecasted cross-border ecommerce will see compound annual growth of 27.4% over the next five years, double the rate of worldwide B2C shopping as a whole.2

By 2020, more than 900 million people around the world will be international online shoppers, with their purchases accounting for nearly 30% of global B2C transactions. By then, according to the Accenture-AliResearch report, China will become the largest cross-border B2C market.Over 200 million Chinese consumers are expected to be cross-border shopping within five years, with a transaction volume of imported goods purchased online reaching $245 billion.

One reason China is expected to drive so much of the growth in cross-border ecommerce is because its large and growing middle class is hungry for authentic, high-quality foreign products. China’s middle class today, according to McKinsey & Co., is equal in size to the entire U.S. population, and is expected to reach 630 million by 2022.3

According to Brown, the explosion of cross-border ecommerce in China—and indeed, worldwide—is a classic win-win situation. It creates a greater breadth of shopping experiences for what in some ways have been underserved markets, and it creates opportunity for thousands and thousands of global entrepreneurs eager to serve these markets.

To make the most of this growth opportunity, Brown believes cross-border ecommerce entrepreneurs will need a robust, secure, and flexible payment infrastructure—which Payscout has been helping to build since its inception. It will also require entrepreneurs to be able to move quickly.

“If you’re trying to enter a global market on your own, the process can be long, frustrating, and expensive,” said Brown. “We understand global markets, we have extensive experience in China, and we have developed a turnkey process—safe, secure, and used by thousands of merchants around the world—that allows a vendor to enter a new market quickly and without friction. Our advice to entrepreneurs is to focus on sales and production, and let an expert focus on payments.”

About Payscout, Inc.:

“Payscout Supports the Entrepreneurial Dream One Transaction at a Time.”

Payscout is a global payment processing provider covering six continents by connecting merchants and consumers via credit, debit, ATM and alternative payment networks. What differentiates Payscout is its mission “to support the entrepreneurial dream one transaction at a time.” Payscout achieves this by being a thought leader in the payments industry. Its “Go Global Now” technology platform gives merchants instant access to 100+ countries, billions of consumers and trillions of dollars. Payscout offers payment processing solutions for brick-and-mortar and eCommerce transactions, and has earned acclaim as a new-generation provider of merchant banking services, specializing in online/eCommerce retailers with a predominant proportion of card-not-present (CNP) transactions; it is one of the few providers to deliver a true global payment solution that encompasses all merchant risk verticals. Customers can access Payscout’s credit card processing services via a state-of-the-art, web-based user portal and through direct interactions with highly-trained experts. In addition to supporting thousands of clients across a multitude of industries and all 50 American states, Payscout maintains global partnerships with VISA USA, Bank of America Merchant Services, VISA Europe, VISA Latin America, VISA Asia Pacific, MasterCard Worldwide, China Union Pay, Deutsche Bank, First Data and Payscout Brazil. Payscout was recognized as one of America’s fastest-growing privately-held companies in 2014, 2015, and 2016, ranking #2,416 in 2014, #434 in 2015, and #383 in 2016 on Inc. Magazine’s Inc. 500/5000 list. Within the financial services industry, Payscout placed #140 in 2014 and #24 in 2015. For more information, visit

1. “China Embraces Cross-Border ecommerce,” eMarketer, June 14, 2016.

2. Erickson, Jim, “Cross-Border ecommerce to Reach $1 Trillion in 2020,” Alibaba Group, June 11, 2015.

3. Barton, Dominic, Chen, Yougang, and Jin, Amy, “Mapping China’s middle class,” McKinsey Quarterly, June 2013.

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