Mobile Dealer Data (MDD) Launches New Brand Identity as IoT Drive Automotive (IoTDA) to Effectively Describe the Innovative Technology Transforming Asset Management

Share Article

The company announced a complete brand re-launch, including a new logo. The new brand identity is the latest move by the company to illustrate its expansion and growth.

News Image

Colin McElhatton

With the Internet of Things (IoT) serving as the method of innovation, we have been able to develop systems that communicate with each other to create the highest level of efficiency for auto dealers.

The new IoT Drive Automotive (IoTDA) branding better aligns the company with its expansion and growth objectives. Included in the rebranding effort are a new logo, website and marketing collateral. IoTDA has pioneered the development of its proprietary wireless communication system – an automated, real time location system (RTLS) that allows for time stamped asset tracking, asset location, asset movement, human asset interaction, asset alerts, asset prediction and other asset quantification as needed.

"With the Internet of Things (IoT) serving as the method of innovation, we have been able to develop systems that communicate with each other to create the highest level of efficiency for auto dealers,” remarked Colin McElhatton, CEO. “To leverage the significance of our market-leading technology, we will be expanding into other markets. It is our intention to become the standard key and car tracking and real-time location system (RTLS) provider throughout the automotive industry.”

IoTDA recognizes that the intelligent connectivity of smart devices by which objects can sense one another is changing how businesses operate. IoTDA is a leader in the development of intelligent connectivity of smart devices to streamline all aspects of the automotive industry by instantly locating cars, keys and other assets as well as collecting and communicating data to drive better business decisions.

IoTDA is currently expanding its flagship ‘We Find Keys & Cars™’ system beyond the retail automotive market to encompass any enterprise that seeks to track or locate anything with a key that moves. This also includes entities that serve these markets such as collision centers, truck fleet lots, heavy equipment, car rental entities and car auction companies.

About IoT Drive Automotive:
IoT Drive Automotive (IoTDA) is the leading asset tracking and real-time location system provider for the automotive industry. IoTDA automatically tracks and instantly locates keys and cars. Using the Internet of Things concept and its proprietary technology, IoTDA cost-effectively enables the tracking of assets, and generates actionable data to aid in the analysis of how to make a business more efficient and profitable. For more information, visit: http://www.iotdrive.io or contact Colin McElhatton at 612-805-1229, colin(at)iotdrive(dot)io or Phil Dell 612-280-0108, phil.dell(at)iotdrive(dot)io

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Colin McElhatton

Phil Dell
Visit website

Media