Swych to Showcase its Artificial Intelligence Enabled Gifting-as-a-Service Platform at Money2020

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Award winning digital gifting platform and GiftBot™ technology now available for businesses to leverage social platforms for loyalty and incentive programs

Swych Gift Card App
Businesses today need access to modern technology, digital distribution and targeted reach to deliver enhanced customer satisfaction for today’s sharing economy of consumers who are always on their mobile phones and smart devices.

Swych™, the pioneer of the revolutionary GiftBot™ technology, announced today they will showcase Business to Business (B2B) applications of their award winning artificial intelligence (AI) enabled digital gifting platform at this year’s Money2020 show in Las Vegas, October 23-26, 2016. The Swych executive team will be on site at Kiosk 2048.

Gifting in the United States is a $200 billion per year market, primarily driven by the popularity of branded gift cards among consumers. Major corporations, financial institutions, large and small businesses and service providers utilize gift cards as rewards, incentives or loyalty redemption methods that account for $50 billion or more loaded in gift cards per year. Many of the gifts, rewards and incentives that people receive from businesses often are still delivered as plastic cards, go unused, are re-gifted or resold as businesses typically have limited visibility in their consumer shopping needs or preferences. Businesses today need access to modern technology, digital distribution and targeted reach to deliver enhanced customer satisfaction for today’s sharing economy of consumers who are always on their mobile phones and smart devices.

This is where the advanced AI enabled gifting platform and GiftBot technology from Swych comes in. Businesses of all sizes across all industries can use Swych’s Gifting-as-a-Service APIs to reach their consumers in social platforms such as Facebook, Skype, Twitter and others to deliver the rewards and incentives and drive greater consumer loyalty.

“Since the launch of our platform in the summer, Swych has made great strides in harnessing the power of AI and bot technology to further enhance the digital gifting experience. Money2020 is the world’s largest event bringing together the entire commerce and financial services ecosystem, and we’re thrilled to showcase the Swych Gifting as a Service platform in this venue,” said Deepak Jain, Swych co-founder and chief executive officer. “Businesses are increasingly interested in interacting with their consumers in social and messaging platforms. With a simple API, Swych can empower businesses to use AI and bot technology to delivery highly effective incentive and loyalty programs.”

By leveraging Swych Gifting-as-a-Service, financial institutions, loyalty platform providers and mobile banking companies can easily and quickly implement the industry’s most modern gifting experience as part of their own mobile app or bot. Through an easy to implement API, any business can now reward consumers through their social media channel by sending an incentive that can be swyched or redeemed by the recipient to any brand of his or her choice. In addition, the Swych platform’s new, artificial intelligence enabled, powerful data analytics provides insight into the buying and spending habits of the targeted consumers.

Swych Gifting-as-a-Service is 100 percent digital and provides a powerful mobile experience that is approved by hundreds of the popular gift card brands consumers like to use. Advanced security and fraud protection mechanisms reduce cost and drive an enhanced return on investment for businesses utilizing incentive programs to drive more adoption. The service can allow businesses looking to migrate from plastic gift card based distribution programs into a very quick path to digital fulfillment and social platform integration.

“Rewards and incentives are something every consumer can relate to. Whether it is Facebook Messenger or Amazon Alexa or Microsoft Skype, Swych can target and reach consumers in an app they like to spend their time on,” said Robert Sabella, Swych co-founder and chief revenue officer. “Our Gifting as a Service platform allows companies to effectively leverage AI and bot technology in a matter of days — not weeks or months.”

You can see the app and a preview of the Swych GiftBot™ here at: http://www.goswych.com/giftbot. Enterprises and businesses interested in Swych platform APIs can request a preview at sales(at)goswych(dot)com.

Give, Get, Swych™.


Swych’s patent pending mobile gifting platform enables users to send “swychable” gifts from their mobile device that can be instantly redeemed for electronic gift cards from more than 100 popular brands. Swych users can instantly buy, send, re-gift, upload, Swych and redeem gift cards conveniently from their mobile device. Swych is a private company funded by seasoned angel investors from the banking, financial services, payments, gifting, telecom and enterprise computing space. Swych is headquartered in Plano, Texas, with offices in San Francisco, California.

Swych was formed in 2015 by serial entrepreneurs, Deepak Jain and Robert Sabella. Product Development and Operations are headed by Anu Shultes who is a well-known and highly respected gift card industry expert. Marketing is headed by Stephanie Barrueto and Product Engineering by Linda Yang.

For more information please visit http://www.goswych.com.

To download the award winning Swych app, click here.

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Stephanie Barrueto
Swych, Inc.
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