Vision Media Management Acquires Digital Media Innovator Fordela Corporation

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Adds Proven Digital Media Services Platform for Studios, Advertisers, and Retailers

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We will leverage Fordela’s platform and development expertise to accelerate distinctive solutions for our studio and advertising clients that encompass trailer management, content review, comment, approval, and distribution.

Vision Media Management (“Vision”) significantly expanded its secure digital capabilities and service offerings with the acquisition of Fordela Corporation (“Fordela”), a proven innovator in cloud-based digital asset management, streaming, and video on demand (VOD) solutions. Fordela’s advanced technology and protected software platform complement Vision’s digital products by adding enterprise-grade media asset management, screeners, and transactional video storefronts.

The combined Vision and Fordela ecosystem offers an unparalleled secure platform for clients seeking to digitally promote and distribute content and advertisements. Fordela adds demonstrated capabilities to handle complex digital media workflows required for the preparation and delivery of content into critical windows such as direct-to-consumer S/VOD, non-theatrical, and in-flight entertainment. Fordela’s platform will further expand on Vision’s Conduco portal that clients already employ for a broad range of digital screener options. Fordela’s advanced content on-boarding and metadata retrieval will also strengthen Vision’s digital offerings.

“This acquisition represented a unique opportunity for Vision to further broaden our digital media services offerings while continuing to assimilate the industry’s most talented resources,” says Michael Alvarez, CEO of Vision. Jason Deadrich, CEO and Founder of Fordela, will join Vision and continue to serve the combined organizations’ clients with innovative cloud-based management and delivery solutions for all types of high-value media assets.

“With Fordela’s asset management, transcoding, streaming, and video delivery solutions, Vision will be able to expand our existing digital service offerings while offering new ways for our clients to monetize their content from enterprise media supply chain management to direct-to-consumer VOD delivery. We will leverage Fordela’s platform and development expertise to accelerate distinctive solutions for our studio and advertising clients that encompass trailer management, content review, comment, approval, and distribution,” explains Dmitry Primachenko, Vision’s Chief Product Officer.

Vision is a portfolio company of CenterGate Capital, a leading middle market private equity investment firm.

About Vision Media Management
Vision Media Management, headquartered in Valencia, California, is the premier provider of marketing and fulfillment services to major entertainment studios and consumer products entities. Vision’s physical and digital asset management, fulfillment and distribution services, coupled with its comprehensive innovative software platforms, including our industry leading asset management sites and content distribution apps, are instrumental to what matters: our client’s marketing success. http://www.visionmediamgmt.com

About Fordela Corporation
Fordela Corporation is located in San Francisco, California. The Company is focused on providing the leading cloud-based media management solution to the enterprise. Fordela was started by video content professionals from George Lucas’ LucasArts with the mission to deliver the best of enterprise class media management, as a service, from the Cloud. http://www.fordela.com

About CenterGate Capital
CenterGate Capital is a private equity firm focused on investing in lower middle market companies with under $250 million of revenue. In order to realize their potential, these companies need flexible capital, strategic guidance and strong management teams. CenterGate brings together a balance of transactional and operational experience along with a network of advisors and strategic relationships which provide their portfolio companies with exceptional resources. http://www.centergatecapital.com

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Douglas Reinart

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