APT Announces that Dunkin’ Brands Leverages Test & Learn® to Evaluate and Optimize Strategy

Share Article

Applied Predictive Technologies (APT) announced today that Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, will continue to license APT’s Test & Learn® and Menu Analyzer software.

Applied Predictive Technologies (APT) announced today that Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, will continue to license APT’s Test & Learn® and Menu Analyzer software. Dunkin’ Brands will continue to use the software to evaluate and optimize strategy across marketing, innovation, pricing, operations, development, and more. Dunkin’ Brands is among over half of the top 30 US restaurants in leveraging Test & Learn to drive their business.

Restaurants use APT’s Test & Learn software to accelerate their innovation and reduce the risk inherent in rolling out new programs or strategies. The software enables organizations to isolate the true incremental impact of each new initiative by helping them design and evaluate scientific in-market tests. Dunkin’ Brands has been using the software to guide high impact decisions over the last year, leveraging the insights from tests to drive decision-making across the organization.

Chris Fuqua, Senior Vice President, Dunkin’ Donuts Brand Marketing, Global Consumer Insights & Product Innovation, said, “As we look ahead to our goal of having more than 30,000 restaurants worldwide over the long-term, we know that advanced analytics are a critical component of strategic and successful growth, strong franchisee relationships, and the most consistent and outstanding experience for our guests.”

Fuqua continued, “Dunkin’ Brands is constantly innovating to meet the evolving needs of the consumer, and in-market testing is a critical component of our innovation strategy for both Dunkin’ Donuts and Baskin-Robbins. APT’s software allows us to determine which new products resonate best with our guests over the course of these tests.”

On the relationship, John Howard, Senior Vice President at APT, said, “We are excited to partner with an organization so committed to innovation. We look forward to continuing to support Dunkin’ Brands in using data to delight their guests and drive their business.”

For more information, visit: http://www.predictivetechnologies.com.

About Dunkin’ Brands Group, Inc.
With more than 19,000 points of distribution in nearly 60 countries worldwide, Dunkin' Brands Group, Inc. is one of the world's leading franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. At the end of the second quarter 2016, Dunkin' Brands' nearly 100 percent franchised business model included more than 11,900 Dunkin' Donuts restaurants and more than 7,700 Baskin-Robbins restaurants. Dunkin' Brands Group, Inc. is headquartered in Canton, Mass.

About APT
APT, a Mastercard Company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Coca-Cola, Victoria’s Secret, American Family, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., Chicago, San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit http://www.predictivetechnologies.com to learn more.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Cathy Baker
Visit website