Alchemy and LCBO Recognized in 2016 Communicator Awards

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Workplace safety campaign shows creativity is key to effective communications with retail associates

Alchemy Systems today announced it was selected as a 2016 Silver Communicator Award winner in conjunction with its client, the Liquor Control Board of Ontario (LCBO), for an employee communications campaign for workplace safety. The Communicator Awards are the leading international awards program recognizing excellence in marketing and communications, organized by the Academy for Interactive & Visual Arts.

"Winning in 2015 was a thrill, and to be recognized once again with the LCBO reinforces our creativity in this industry,” said Scott Martin, creative vice president at Alchemy Systems. "As the global workforce grows and changes, we find that ingenuity is key to reaching those audiences in a meaningful way.”

Alchemy and LCBO earned an Award of Distinction in the employee communications category for a workplace safety campaign.

"We’re very proud of the work we do to make the LCBO a safer place for our employees and customers," added Alkarim Kanji, LCBO manager of corporate safety services. "We communicate a broad range of health, safety and wellness topics to our employees each year, and to be recognized in this way is fantastic.”

“Providing imaginative ways to engage employees with the latest safety information is crucial,” said Martin. “Creating a fully engaging safety culture is significantly more likely to protect both employees and customers.”

About Alchemy

Alchemy is the global leader in innovative solutions that help food and retail companies engage with their workforces to drive safety and productivity. More than two million frontline workers at 20,000 locations use Alchemy’s tailored learning, communications, and performance programs to safeguard food, reduce workplace injuries, and improve operations. Alchemy works with food growers, manufacturers, processors, distributors, restaurants, and retailers of all sizes to create a culture of operational excellence. For more information about the Communicator Awards, please visit

About LCBO

The LCBO is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through 655 retail stores, catalogues, special order services and over 217 agency stores which provide cost effective, convenient and socially responsible access for rural consumers, the LCBO offers nearly 24,000 products annually to consumers and licensed establishments from more than 80 countries.

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Libba Letton

Tara Guthrie
Alchemy Systems
512.532.8082 8082
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