Catch, Diamond Gusset Jeans and Tommy Joe Martins as They Partner Up at Talladega Superspeedway on October 22, 2016

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BootDaddy, "The Baddest Boots on the Boulevard," makes a special appearance and offers fans 20% off during the race.

Tommy Joe Martins’ #44 Truck will have a new look while competing at the NASCAR Camping World Truck Series on Saturday, October 22 at Talladega Superspeedway in Alabama. and Diamond Gusset Jeans will make a special appearance covering Martins’ truck during the “Freds 250 Powered by Coca-Cola” race.

"So happy to have a new partner, BootDaddy, alongside us for one of the biggest races of the year this weekend at Talladega Superspeedway. is the perfect one-stop shop for all of your western style clothing needs," Tommy Joe Martins announced on Twitter.

During Fox’s live broadcast on Saturday at 1:00pm (ET), will offer an additional 20% off customers' purchases online only, using promotion code “Nascar20”, during the laps that Tommy Joe Martins completes in the race. (Discount excludes saddles and alcohol).

BootDaddy, “The Baddest Boots on the Boulevard,” launched in 2011. Randy Little, CEO and Founder, stated, “BootDaddy was created because customers deserved superb creative options from boots that don’t just fit their feet but fit their personality,”

BootDaddy quickly became more than just boots, it became a lifestyle. BootDaddy products now include outerwear, ladies and kids jeans, cologne, perfume, jewelry and even moonshine, cowboy gin and whiskey. The collection even has a mascot: a 1,500-pound Professional Bull Riders (PBR) bull named—what else?—BootDaddy.

Check out everything BootDaddy has to offer at

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Randy Little

Cortney Little-Ash
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PFI Western Store
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