Stroll Through an Enchanted Forest with Mellow Mushroom’s House of Shroom Fall Collection

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Mellow Mushroom Pizza Bakers’ House of Shroom evokes the dark mystery of woodland magic with its Fall fashion line.

House of Shroom

House of Shroom

The whole collection is intended to inspire an eerie delightfulness and make the wearer feel like he or she is walking through an ethereal forest at nightfall.

House of Shroom creates in style fashion that mimics the uniqueness of each restaurant location yet aligns with market trends. As an extension of the Mellow Mushroom Pizza Bakers restaurant brand, House of Shroom dedicates itself to extending the vibrant in store experience outside the dining room.

The new lifestyle collection consisting of apparel and merchandise encompasses everything from graphic tees to stemware. Just like the store’s artworks and designs, House of Shroom makes cutting edge statements so heads will turn when guests rock this modern clothing line. The caliber of the garments is a primary differentiator for House of Shroom. The line focuses on super soft fabrics and on high quality apparel that is sure to last a long time.

Stylistically, the scope is wide. From a vintage, softer feel, representative of our origins and our namesake, to a more urban, city-like, louder and modernized vibe, the line represents the full history of the Mellow brand, where it started and where it is now, curated carefully so as not to lose either end of the spectrum.

This seasons trends are leaning towards boxier fits and a simplified silhouette with cleaner cuts. The Fall collection consists of hoodies, letterman jackets, cozy long-sleeved tees, and, of course, loungewear like sweatshirts, sweatpants and scarves, with designs inspired by forestry, plant life and insects. Autumn is reflected in an array of earthy colors, including fatigue green, camel, plum, charcoal and navy with pops of bright tones such as cherry red and periwinkle. The dispersal of color is meant to mimic the journey through the forest.

House of Shroom Brand Manager Elizabeth Brasch notes, "The whole collection is intended to inspire an eerie delightfulness and make the wearer feel like he or she is walking through an ethereal forest at nightfall."
The House of Shroom website has easy navigation, a quick checkout process, detailed product views and a wide design variety. To see the full collection, visit House of Shroom at http://www.houseofshroom.com/. A snapshot of the collection is available in store as well.

Mellow Mushroom’s menu showcases natural flavors and the freshest of ingredients in a creative menu, featuring an assortment of pizzas, hoagies, salads, calzones and appetizers, as well as vegetarian and vegan options. They do offer a kid’s menu and even a Gluten free crust.

About Mellow Mushroom Pizza Bakers

Mellow Mushroom Pizza Bakers (http://www.mellowmushroom.com) was founded in 1974 in Atlanta, Georgia. This franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For over 40 years, Mellow Mushroom Pizza Bakers has been serving up fresh, stone-baked pizzas to order in an eclectic, art-filled, and family-friendly environment. Each Mellow is locally owned and operated and provides a unique feel focused around great customer service and high-quality food. For more information on Mellow Mushroom Pizza Bakers, like us on Facebook at http://www.facebook.com/mellowmushroom and follow us on Twitter at http://www.twitter.com/MellowMushroom.

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Annica Kreider
Mellow Mushroom
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