TABS Analytics Selected for Nielsen Connected Partner Program

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TABS Analytics and Nielsen will work together in creating enhanced solutions, and compelling service bundles that will support their mutual clients.

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We are very excited about participating in the Nielsen Connected Partner Program, and I want to commend Nielsen for initiating this effort," said Dr. Kurt Jetta, CEO and founder of TABS Analytics.

TABS Analytics, a technology-enabled analytics firm serving the consumer products and retail industry, announced today it is now a member of the Nielsen Connected Partner Program.

The Nielsen Connected Partner Program is an industry first solution for companies servicing the CPG and retail industry. This Connected Partner Program enables partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale. Nielsen’s CPG data is the DNA of this program and is the most robust retail and shopper information available in the world. Through a mutual data source, the Nielsen Connected Partner Program enables Nielsen clients and partners to easily bridge their insights and harness the data necessary to net mutually beneficial results.

“We are very excited about participating in the Nielsen Connected Partner Program, and I want to commend Nielsen for initiating this effort,” said Dr. Kurt Jetta, CEO and Founder of TABS Analytics. “Our mutual clients will benefit from this partner program, as we collectively work in an additive, partner environment to offer enriched data, powered by Nielsen.”

TABS Analytics has provided complementary servicing and analytics to Nielsen clients for nearly two decades, by delivering proprietary analytics and software to small-to-mid-sized consumer products companies. As an official Connected Partner to Nielsen, the two companies will work together in creating enhanced solutions, and compelling service bundles that will support their mutual clients.

For more information on TABS Analytics and the Nielsen Connected Partner Program please go to http://sites.nielsen.com/connectedpartner/

About TABS Analytics
Operating since 1998, TABS Analytics, formerly TABS Group, based in Shelton, Conn., is a technology-enabled analytics firm. Its mission is to simplify and improve the way analytics are conducted in the consumer products industry. TABS offers cloud-based software analytics and applications solutions, including TABS Insight® and TABS Total Insights™, for CPG manufacturers that integrate, harmonize, and analyze sales and marketing data. Additional services include TABS CatMan Advantage™, an outsourced category management solution, TABS WorldView™, a global business intelligence tool, and TABS Promo Insight™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. For more information please call 203-446-8837, email robertbaldwin (at) tabsanalytics (dot) com or visit http://www.tabsanalytics.com

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