Victor Ha Appointed as Director of eCommerce and Marketing Channels

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With his years of involvement in multiple levels of MAC Group's business, Victor Ha brings a well balanced understanding of the unique leverage points that drive the industry and the need for cohesive, integrated sales and marketing strategies.

Victor Ha - MAC Group Director of Digital Sales & Marketing Channels
“His dedication to our company is only outpaced by his desire to see us become successful, which is why this new role suits him so perfectly.”

As MAC Group's business continues to evolve, the need for developing cohesive, integrated sales and marketing strategies that work across various digital sales and marketing channels has become an absolute necessity. Recognizing the need to communicate clearly and do it broadly across a variety of platforms in a cohesive and meaningful way, MAC Group has appointed Victor Ha the new Director of eCommerce and Marketing Channels.

In the years that Victor has been with the MAC Group, he has worked tirelessly to understand the company from a product, sales, and marketing perspective and has become intimately familiar with the leverage points that drive the business. He has been involved in multiple levels of the business and brings a level of understanding to how MAC Group operates that is well balanced.

“His dedication to our company is only outpaced by his desire to see us become successful, which is why this new role suits him so perfectly.” said Jan Lederman, MAC Group President.

As the Director of Digital Sales and Marketing Channels, Victor will be responsible for:

  • Coordinating communication between the Marketing and the Sales Teams about key initiatives
  • Funneling integrated communications to our Direct Sales Channel, Dealer Network, and our Internal Sales Force
  • Developing digital marketing messaging that leverages new and traditional platforms for communication and outreach
  • Analyzing all initiatives and metrics for success and efficacy

“We are confident that Victor will bring the same tireless focus and dedication to this position that he has brought to every other role he has held at MAC Group and we are looking forward to his continued success as part of the MAC Group family.” said Alan Shapiro MAC Group Chief Marketing Officer.

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Colleen Carlisle-Nicolas
MAC Group
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