C7 Creative Backs Up Carlos Santana as He Steps onto the Fashion Stage

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Digital marketing firm will work the guitar legend to launch a new brand that carries his name.

Digital Marketing Jacksonville Beach

C7 Creative

We’ve built our reputation on being able to reach any audience on any platform and have fun while doing it. We’re excited to work with an artist like Carlos and to bring this brand to life.

Rock and Roll Hall of Fame member Carlos Santana will jam with C7 Creative to launch his new line of handcrafted men’s shoes.

On the heels of his highly successful line of women’s shoes, the new Santana by Carlos Santana has tapped C7 Creative to develop and launch his new e-commerce platform and digital marketing campaign. Santana shoes will be available online to start, with plans to sell into flagship retail anchor stores in the near future. The marketing plan aims to bring the same energy and passion to the brand that Santana has dropped on audiences for over five decades.

“Carlos Santana’s music is renowned for blending styles and crossing borders,” says Calvin Bryant, Founder and Lead Marketing Hero at C7. “We’ve built our reputation on being able to reach any audience on any platform and have fun while doing it. We’re excited to work with an artist like Carlos and to bring this brand to life.”

C7’s set list for Santana’s marketing, aimed at Baby Boomers and Millennials, includes:

  • Creating the visual identity, photography and imagery
  • Building and launching an e-commerce platform
  • Integrating digital and traditional marketing campaigns
  • Designing the packaging and the consumer WOW factors

Santana leather shoes will be handcrafted from the finest materials and rival those costing two and three times as much. Classy, hip and funky, they’ll offer a distinctive look for the man who wants a comfortable fit and a cool factor cranked up to 10.

About C7 Creative
As a nationally-ranked digital marketing agency, C7 Creative in Jacksonville Beach, Florida, specializes in delivering integrated and optimized digital marketing services to their clients. “Born Digital” sums up their origins as SEO experts who have grown to include mobile apps, software development, social media, websites, and an office in Trinidad & Tobago.

See more about C7 Creative in Jacksonville Beach: https://www.c7creative.com

Please contact Christen Davis at Christen(at)GoC7(dot)com for more information.

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Christen Davis

Calvin Bryant
@SEO_JAX
since: 12/2013
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