HMP Announces Alliance with OADN on Why Wound Care?™ Initiative

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Partnership will promote specialized wound care nursing careers to more than 400 community colleges in the U.S. affiliated with associate degree nursing programs

Why Wound Care?™

Why Wound Care?™

The OADN partnership is a great fit because it will significantly extend our ability to promote the complimentary WWC? educational resources to OADN student and faculty members.

HMP Communications Holdings, LLC, (HMP) a leading provider of healthcare content and continuing medical education, today announced a partnership with the Organization for Associate Degree Nursing (OADN), the national body dedicated to enhancing the quality of Associate Degree Nursing education and strengthening the professional role of the Associate Degree Nurse, to promote the resources of the Why Wound Care?™ (WWC?) initiative.

“Why Wound Care?™ is proud to be named a partner of the Organization for Associate Degree Nursing," said Peter Norris, executive vice president, HMP Communications. “The field of nursing is at a critical juncture. An aging U.S. population plus a wave of experienced nurses entering retirement have combined to create a significant shortage. That shortage is expected to reach more than 800,000 nurses by the year 2020, creating a high demand for nurses who specialize in wound care. The OADN partnership is a great fit because it will significantly extend our ability to promote the complimentary WWC? educational resources to OADN student and faculty members.”

HMP launched the Why Wound Care?™ campaign in 2015 in an effort to build awareness about the growing need for — and critical importance of — specialized wound care nurses. By reaching student nurses and their faculty, the initiative delivers information regarding career opportunities as a certified wound care specialist.

“The Organization for Associate Degree Nursing is the only national nursing organization dedicated to associate degree nursing. As the leading advocate for associate degree nursing, OADN promotes academic progression of graduates in furthering education to reach their maximum professional potential,” said Donna Meyer, MSN, RN, ANEF, CEO, Organization for Associate Degree Nursing. “The expected shortage of wound care nurses is significant and the stakes are high. We are committed to helping to close this gap, and to providing our student and faculty members with educational resources that support rewarding, stable, and high-paying careers in the field of wound care. This is a win-win for nurses, and for the patients whose lives they can improve.”

According to the 2011 Institute of Medicine report, The Future of Nursing, the current shortage of specialized wound care nurses greatly increases the risk of substandard care for patients who are at risk for the development of wounds or wound-related complications. Currently, chronic wounds (including pressure ulcers, foot ulcers in people with diabetes mellitus, and venous insufficiency ulcers) affect approximately 6.5 million Americans annually. This number is expected to rise as the population ages and the prevalence of diabetes and obesity increases. (1) The report emphasized the need for more nurses to gain a solid education in how to manage complex conditions, coordinate care with multiple health professionals, and pursue additional education opportunities in order to meet future healthcare needs. (2)

The campaign’s two-pronged strategy focuses on increasing awareness and delivering education. It collaborates with nursing programs at universities throughout the country, working to elevate visibility for the specialty and promote careers in wound care. WWC? provides nursing faculty with educational resources for integrating wound prevention and care into nursing curricula. The WWC? website gives nursing students, recent graduates, and nursing faculty access to a wealth of information and resources, including free instructional courses and discounts on continuing education events.

To learn more about Why Wound Care?™, visit whywoundcare.com, follow the campaign on Facebook: facebook.com/whywoundcare, or on Instagram and Twitter: @WhyWoundCare, with the hashtag, #howweroll.

About the Organization for Associate Degree Nursing (OADN)
Founded in 1984, the Organization for Associate Degree Nursing (OADN) is the premier organization for associate degree nursing and is dedicated to enhancing the quality of Associate Degree Nursing education, strengthening the professional role of the Associate Degree Nurse, and promoting the future of Associate Degree Nursing as an entry point into registered nursing in the midst of healthcare changes. OADN partnerships include The Robert Wood Johnson Foundation Academic Progression in Nursing Advisory Committee, the Center to Champion Nursing in America, Nursing Community, Nursing Alliance, Nurses on Boards Coalition, the American Nurses Association, the National League for Nursing; the American Association of Colleges of Nursing; American Nurses Association; American Organization for Nurse Executives, and the American Association of Community Colleges. For more information visit oadn.org.

About HMP Communications Holdings, LLC
HMP Communications Holdings, LLC (HMP), a collaborative formed by HMP Communications, LLC and the North American Center for Continuing Medical Education, LLC (NACCME), is a multi-channel leader in healthcare content and education, with a mission to improve patient care. The company produces clinically relevant, evidence-based journals, events and accredited, continuing education for the healthcare community, across a range of therapeutic areas. Its brands include Consultant, the monthly, award-winning journal relied upon by primary care practitioners and the Symposium on Advanced Wound Care (SAWC), the largest wound care meeting in the world. For more information, visit hmpholdings.com.

References:
1. Sen CK, Gordillo GM, Roy S, et al. Human skin wounds: a major and snowballing threat to public health and the economy. Wound Repair and Regeneration. 2009;17(6):763-771.
2. IOM (Institute of Medicine). 2011. The Future of Nursing: Leading Change, Advancing Health. Washington, DC: The National Academies Press.

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Kelly McCurdy