This YouGov data is certainly a surprise to us. Students outperformed the national average by 7% on this question, illustrating that the pet parent is not confined to older demographics.
(PRWEB) October 24, 2016
Despite students’ infamous reputation for hard partying, the findings are set to confound those who view the term student as a synonym for socialising; it would appear a strong majority prefer dining in with the dog or curling up with the cat after a hard day’s studying, as opposed to more traditional student past-times.
“This YouGov data is certainly a surprise to us,” said Sales and Marketing Director at Aquarium Software, Mark Colonnese. “Students outperformed the national average by 7% on this question, illustrating that the pet parent is not confined to older demographics, reflecting an emerging trend for younger adults in the UK to own pets, too.”
A transformation is underway from the traditional ‘night owls’ view of university life, to the rise of the ‘trapdoor spider’ student; popping out for lectures and lunch, before heading back to digs for a night with in with their furry friend. Yet out of an estimated 20,000,000 pets in the UK, only 38 per cent are insured (according to Aquarium’s YouGov research) , leading Aquarium to advise even the most cash-strapped student to consider pet insurance.
“Students wondering if they can afford a pet must factor insurance into their thinking,” said Colonnese. “Next generation software and technology is helping to lower the cost, and student deals are available from several providers, reflecting this growth in pet ownership among the undergraduate population. Rising vets bills and the cost of operations among other economic factors, is making pet insurance a must have undergrad option.”
The findings form part of YouGov research commissioned by Aquarium to investigate the nation’s attitudes to pets and pet insurance in general; 20 years after a 1996 study suggested animal companions could help reduce loneliness and feelings of isolation – suggesting pets do indeed offer significant benefits to groups of people like students living alone for the first time.
“A raft of further research over the intervening two decades has crystalised the view that animals are good for us. Students clearly agree”, concluded Colonnese.
Aquarium Software is currently being implemented by a number of key pet insurers, and affinity partners in the UK, Europe, USA and Canada. For further information contact Aquarium Software on
+44 (0)161 927 5620 or visit http://www.aquarium-software.com