Underground Elephant Wins Prestigious Design Award for New Headquarters

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Underground Elephant, a San Diego-based digital marketing company, was awarded a San Diego Architectural Foundation (SDAF) Orchid Interior Design award for their new headquarters in East Village. With over 150 nominees, the Orchids and Onions are awarded in honor of San Diego achievements in architecture, design, and historic preservation.

Underground Elephant's Headquarters

Underground Elephant's Award Winning East Village Headquarters

Underground Elephant's headquarters received an Orchid award for its “it takes a village” concept, which was inspired both by the 83-year-old warehouse location as well as the idea that a company’s success relies on the collaboration of its employees.

Underground Elephant, a San Diego-based digital marketing company, was awarded a San Diego Architectural Foundation (SDAF) Orchid Interior Design award for their new headquarters in East Village. With over 150 nominees, the Orchids & Onions are awarded in honor of San Diego achievements in architecture, design, and historic preservation.The design award was presented to Underground Elephant at the historic Spreckels Theatre in San Diego on October 13th.

Located in the historic Wellman-Peck building in downtown San Diego, Underground Elephant’s new office unites history and innovation through a juxtaposed design. The space was recognized by the SDAF with a design award for its “it takes a village” concept, which was inspired both by the 83-year-old warehouse location as well as the idea that a company’s success relies on the collaboration of its employees. CEO Jason Kulpa and BASILE Studio worked to bring the vision to life in the downtown space. Regarding the development project, Principal and Lead Designer Paul Basile says, “Inspired by the notion of San Diego as a ‘City of Villages,’ we worked with Jason to ensure this strategy was at the forefront of the overall design. From the schoolhouse constructed from salvaged timber to the 100-year-old olive trees to the beer and coffee bars that pour only San Diego-brands, Underground Elephant is a model for how 21st century offices should be designed, with the place and employee well-being in mind.” The completion of the 3-year project required community collaboration of many San Diego organizations including the Downtown San Diego Partnership, East Village Association, Cruzan TR Produce, and the office of Mayor Faulconer.

Throughout the development project, Kulpa wanted to ensure the space and design embodied the company’s unique culture. “I wanted our company to place permanent roots in San Diego, and it was crucial to find a space that reflected the transparent and collaborative nature of our company,” says Kulpa. With an open floor plan, the warehouse was designed with a variety of shared working spaces including an indoor park area, sunken living room, two glass-walled conference rooms, and a submerged speakeasy-style bunker. The company’s bar, known as the Watering Hole, also serves as a space for employees to share creative ideas over pints of hosted Ballast Point beer.

Underground Elephant’s award-winning headquarters and East Village location attracted technology company Hewlett Packard to film their latest product release video in the space, which is now featured on their website.The office was also spotlighted in an Inc.com feature about unique company bathrooms, as the design includes a bathroom in full view of the street as another nod to the company’s dedication to transparency. On October 21st, the office will be the first stop on SDAF’s revamped Orchid Tour Program, where members of the public will have a chance to tour all of this year’s design award winning spaces.

About Orchids & Onions:
Orchids & Onions is a subset program of the non-profit San Diego Architectural Foundation. Nominations for the awards are open to the public throughout the year, which serves the organization’s mission of promoting awareness for San Diego’s architectural feats. Since the program’s revamp in 2006, Orchids & Onions annually judges a wide variety of nominations to help educate the community about built environment design. In addition to a judges panel, the public is also encouraged to participate in People’s Choice voting each September.

About Underground Elephant
Headquartered in Downtown San Diego, Underground Elephant is an award-winning marketing technology company that develops programmatic advertising platforms in order to bring transparency and efficiency to the buying and selling of structured lead generation media. The company's robust portfolio of enterprise-grade tech solutions enhances the connection between enterprises and their prospective clients by delivering highly efficient pathways to organic sales conversations. Learn more at http://undergroundelephant.com/.

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Lauren Alexander
@uelephant
since: 04/2009
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