Simply Fit Board Strikes Deal with Lori Greiner, of ABC’s “Shark Tank”

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Mother and Daughter Inventors of a Balance Board that Promotes Core Fitness, Earned Opportunity to Expand Their Reach with New Partnership from Lori Greiner

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The minute I saw it, I knew it was a hero, and I had to do a deal with Linda and Gloria.

Lori Greiner, Entrepreneur and Shark, on “ABC’S Shark Tank”, struck a deal with mother and daughter inventors, Linda Clark and Gloria Hoffman. Shortly thereafter, Lori produced and launched an infomercial for the Simply Fit Board in a national campaign, which is now sweeping the nation.

“The minute I saw it, I knew it was a hero, and I had to do a deal with Linda and Gloria,” said Greiner.

Simply Fit Board is a fitness tool with a unique design that allows users to work their core and you can use it almost anywhere. Users are instructed to place the board on a smooth, firm surface and stand on the board to engage their core, legs, and back while doing a basic twist motion. Simply Fit Board can be used to do weight training, squats, planks, and a variety of muscle engaging movements and workouts.

“It was an amazing opportunity to present Simply Fit Board to the Shark Tank hosts and spark the interest of Lori. We are thrilled to be teaming up with Lori to bring Simply Fit Board product to the market,” said Linda Clark. “It’s an honor to have such a successfully recognized woman inventor and investor backing up our product and name and can’t wait to see where it will take the brand.”

Like many invention stories, the creation of the Simply Fit Board was to create a solution for women who want to either get or stay fit. When Clark reached the age of 60, she struggled with what many other women her age had issues with, a flabby stomach. She called on her daughter, Hoffman, who has a fitness background for advice on how to get rid of the extra weight. Hoffman, the mother of two understood the need for a product that targeted belly fat. Hoffman’s fitness background mixed with Clarks need for a simple, fun and effective product resulted in a fitness phenomenon that exploded across the nation.

Greiner is regarded as one of the most prolific investors of retail products and has created over 500 products and holds 120 U.S. and international patents. Greiner is a star shark on the hit entrepreneurial business show, ABC’s “Shark Tank”, where she invests in companies. She is known as the “warm blooded shark” and “Queen of QVC”. Greiner is touted to have the most successful products on Shark Tank to date.

For additional information regarding Simply Fit Board visit: http://www.simplyfitboard.com.

ABOUT SIMPLY FIT BOARD

Developed by mother daughter team, the Simply Fit Board is a uniquely designed balance board that makes it easy to get in an efficient workout almost anywhere. Simply place the board on a smooth, firm surface and stand on the board to engage core, legs, and back while doing basic twists, weight training, knocking out squats and planks, and more. The Simply Fit Board can be used on carpet, linoleum, tile, laminate and hardwood and comes in the four vibrant colors: orange, green, magenta and blue.

ABOUT LORI GREINER

Lori Greiner started with one idea and turned it into a multi-million dollar international brand. She is now regarded as one of the most prolific inventors of retail products, having created over 500 products, and holds 120 U.S. and international patents. She is a star shark on the hit entrepreneurial business show, “Shark Tank” on ABC, where she invests in companies and helps turn dreams into a reality.

For more information about Lori Greiner and her current projects visit: http://www.lorigreiner.com

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