PaymentsSource’s mission is to cut through the hype and noise and to deliver content that is focused on the needs of our full range of payments professionals
New York, NY (PRWEB) October 24, 2016
SourceMedia, a diversified digital media company serving senior professionals in the financial, technology and healthcare industries, today unveiled a major content and UX upgrade to PaymentsSource, its flagship resource for the payments industry. The changes reinforce the brand’s commitment to be the top provider of authoritative and independent information serving the entire payments ecosystem, and spanning all points in the payments value chain.
The payments industry is among the fastest-growing and most innovative markets sectors worldwide, driving fintech investment, influencing consequential disciplines such as data security and mobility, and propelling innovation and transformation across all categories of financial services and retailing.
The upgrades to PaymentsSource include extensive site-design improvements and additional editorial resources aimed at delivering comprehensive coverage of issues relevant to the full range of industry influencers across the globe, including payment-service providers, retailers and other merchants, and investors funding rapid innovation in the space. (Watch a brief animated video about the PaymentsSource upgrade here.)
In addition, an entirely new, fully responsive site design delivers a much improved cross-platform user experience, as well as a superior native advertising environment with sponsor-commissioned articles, white papers, infographics and videos fully optimized for contextual discovery within the editorial experience without confusing readers. A continuous scrolling page load capability increases content accessibility and engagement, as well as ad viewability.
“PaymentsSource’s mission is to cut through the hype and noise and to deliver content that is focused on the needs of our full range of payments professionals,” said Daniel Wolfe, Editor in Chief. “SourceMedia’s investments in this brand will greatly expand our ability to deliver on that mission.”
“SourceMedia is actively upgrading capabilities and investing in technologies to deliver more engaging user experiences,” said Dennis Strong, Vice President and Group Publisher, SourceMedia Banking Group. “For marketers, these improvements will also provide more innovative ways to reach their target audiences.”
The new web platform is part of SourceMedia’s broader initiative to unify all of its offerings and capabilities, including information services, events, research and marketing solutions. The holistic approach will provide an enhanced 360-degree audience view, and related insights, that unlock new growth and development opportunities for the company, its subscribers, and its marketing clients.
PaymentsSource is the leading provider of information and analysis for senior professionals in payments, a critical and dynamic industry spanning banking and financial services, retail and business, and e-commerce and technology. The PaymentsSource product suite includes a premium content service at PaymentsSource.com, annual events and conferences, and research and marketing solutions.
SourceMedia, an Observer Capital company, is a business-to-business Digital Marketing Services, Subscription Information, and Event company serving senior-level professionals in the financial, technology and healthcare sectors. Brands include American Banker, PaymentsSource, The Bond Buyer, Financial Planning, Accounting Today, Mergers & Acquisitions, National Mortgage News, Employee Benefit News and Health Data Management.