“ALPS is a game changer for the digital marketing world and is filling a massive void in the industry – predictability,” said Sastry Rachakonda, CEO of iQuanti
NEW YORK, N.Y. (PRWEB) October 25, 2016
iQuanti, a leading data-driven digital marketing company, today announced the launch of ALPS, a Search Engine Optimization (SEO) platform with the industry's first simulation capability, which enables business to confidently drive natural search traffic and maximize ROI with its predictive algorithm. The platform lets digital marketers test different SEO solutions and review ROI projections to ensure a company is implementing the most impactful changes before committing to a plan.
ALPS is built around a proprietary scoring engine that assesses on and off page SEO compared to competitors, which allows users to easily prioritize where to focus efforts to yield the best ROI in the shortest amount of time. The platform, which has been in a closed Beta since January, offers digital marketers best-in-class forecasting, simulation and reporting capabilities.
- The forecasting tool uses keywords and other metadata to predict everything from site traffic to revenue impact, which helps executives make an informed decision on what SEO stragey will be most beneficial for their business.
- The simulation function enables marketers to optimize campaigns with confidence. Instead of waiting months to evaluate site performance, the simulation tool lets you adjust content and link building immediately and see how those changes will affect site optimization.
“ALPS is a game changer for the digital marketing world and is filling a massive void in the industry – predictability,” said Sastry Rachakonda, CEO of iQuanti, which is based in the New York metro area and has offices in Bangalore, India and the U.K. “With its forecasting and simulation capabilities, we are able to take the guesswork out of SEO, providing all involved with predictable results to save time. It has worked tremendously for our existing clients, and we’re very excited about offering it as a product.”
Unlike existing reporting, which requires multiple reporting solutions to track activities across SEO categories, ALPS integrates on- and off-page, technical and social SEO factors into one coherent source of data allowing informed strategy and prioritization. The platform comes with flexible servicing models that cater to all levels of engagement - from DIY (do it yourself) that comes with onboarding and training, to dedicated service models depending on your needs.
ALPS is powered by an analytics-driven keyword prioritization engine that was previously used internally by iQuanti’s roughly 200 data engineers and scientist.
For more information about ALPS, visit http://www.iquanti.com/digital-marketing-and-seo-tools/alps-seo-management-tool/.