Large Financial Services Firm Uses Crafter CMS to Power Content Applications Across Enterprise

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Crafter CMS to power enterprise-wide applications through its Content-as-a-Service capabilities.

Crafter Software, the award-winning provider of innovative Web content management software that drives high-performance, personalized digital experiences, announced today that a global financial services firm, one of the oldest financial institutions in the United States, is now leveraging the Crafter CMS platform to build content-rich applications across the entire organization. Through its powerful APIs, Crafter CMS and its Content-as-a-Service (CaaS) capabilities allows the organization to easily create, manage, and share content across multiple applications that are used by both customers and employees.

In selecting Crafter CMS, the financial services firm highlighted the need for a Web content management system that could power content apps in real-time, streamlining content delivery to any device, channel, or application. Crafter’s multi-tenant, decoupled architecture and native support for CaaS provides the tools, performance, and scalability that make it easy for content creators to publish and optimize content throughout the firm’s global network of applications.

"The rapid growth and diversity of customer and employee digital experiences require a more agile approach than a legacy CMS solution can provide,” said Russ Danner, Vice President of Products, Crafter Software. “In technology forward organizations like this, new applications are introduced all of the time. What’s more, content is such a central part of every application today that it’s important to have an architecture that allows for change and growth. "By leveraging Crafter CMS’s ability to deliver Content-as-a-Service, our customer can focus on developing value-added experiences for their customers and employees and rely on Crafter for the common content editing, publishing and dynamic delivery responsibilities. This architecture means that business users within the organization can now quickly update content for any application, including websites, mobile apps, kiosks, and all other connected devices."

About Crafter Software

Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Available both in the cloud and on-premise, Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant Web and mobile experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and support teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, virtual reality, and more. Learn more about Crafter CMS at http://craftersoftware.com and http://craftercloud.io.

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Amanda Tevis

Caitlin Hunt
Schwartz MSL
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