YourMembership Expands Executive Leadership Team with Appointment of Patrice Cunningham as New Vice President of Marketing

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Software and technology marketing veteran will help drive YM’s customer growth from associations and member-based organizations through marketing strategy, branding and demand generation efforts

Patrice Cunningham, VP of Marketing | YourMembership

Patrice’s leadership abilities and track record of successful large scale marketing initiatives ideally positions YM to meet the evolving demands and needs of forward-thinking associations, non-profits and constituent-based organizations worldwide.

YourMembership (YM), a leading cloud-based software provider for associations and member-based organizations worldwide, today announces the recent appointment of Patrice Cunningham as the company’s Vice President of Marketing. In her executive leadership role, Ms. Cunningham is responsible for developing and executing marketing strategies to sustain YourMembership’s continuing growth, while also managing all aspects of the company’s worldwide marketing and communications program.

“Patrice’s proven leadership abilities and enviable track record of successfully implementing large scale marketing initiatives means that we are ideally positioned to meet the evolving demands and needs of forward-thinking associations, non-profits and constituent-based organizations worldwide,” said JP Guilbault, CEO of YourMembership.

“I’m excited to be a part of YM and am eager to assume these responsibilities,” Cunningham said. “We’re at a critical point in the company’s growth. To achieve new competitive levels, we will move forward with more selective and targeted marketing of our association management software and integrated learning, job board and media solutions.”

Cunningham adds: “We are poised to lead the shift in the association industry of bringing digital and mobile web experiences into the high-tech lives of members, all the while automating and simplifying the tasks staff members are challenged with daily.”

Ms. Cunningham has more than 20 years of experience marketing software and other high technology solutions, previously working in leadership positions at AT&T and IBM. Most recently, she was Vice President of Marketing at Pilgrim Quality Solutions, and before that served as Senior Director of Field Marketing at Numara Software. Patrice earned an Executive Master of Business Administration from Smith College, an MBA from University of Tampa (UT), and her BA in Mathematics from the University of South Florida (USF). She is also a member of the Tampa Chapter of Women in Technology International (WITI).

For more information about YM, its portfolio of membership and organization management products, visit or call +1 727.827.0046.

About YourMembership
YourMembership, established in 1998, empowers associations, organizations, nonprofits and other companies worldwide to deliver more value to their users, drive non-dues revenue through innovative career centers and buyer’s guides, increase their relevance using ground-breaking engagement tools, and enhance overall operational efficiencies. YourMembership's cloud-based membership management solution enables associations to effectively brand their organizations, engage their customer bases, and streamline their administrative processes. As the world’s largest provider of membership and company management software, YourMembership provides comprehensive membership solutions to more than 5,000 customers in 32 countries. For more information, visit To learn more now, call +1 727-827-0046. To get the latest industry updates, read YM Blog. Get social with YM on Facebook, Twitter and LinkedIn.

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Michael Piotrowski
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