True Influence Announces Shana Deane as Vice President of Sales, East

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Premier data-driven technology firm has strengthened its revenue growth potential in naming Shana Deane as new Vice President of Sales for the East Coast.

True Influence, the leading Account-Based Marketing (ABM) and technology company, announced today that it has named Shana Deane as its new Vice President of Sales for the East region.

In this role, Shana will be working with Chief Revenue Officer, Ken Stout, and will play an integral role in growing the Sales team, driving revenue and generating sales.

Brian Giese, Chief Executive Officer of True Influence, made the announcement in the following statement:

“We are delighted to have Shana on board at this critical juncture in True Influence’s evolution. We look forward to leveraging her impressive sales and revenue expertise to take True Influence to the next stage of our rapid growth. We’ve seen increased sales each quarter for the past seven years and a 26 percent lift in employee hires over the last quarter.”

Shana joins the company in the same year as its ABM fact-based innovation has earned acclaim for InsightBASE™, True Influence’s Data-as-a-Service (DaaS) platform that monitors millions of companies’ surge indicators across the internet.
Providing intelligence for B2B marketers, InsightBASE ensures key content zeroes in on precise customer targets.

Short-term goals for the new Vice President of Sales, East, will include becoming well acquainted with the unique technology behind InsightBASE, the team at True Influence, and supporting and spending time with enterprise customers.

“Shana is exceptionally skilled with building long-term client relationships and I am thrilled that she has joined us to help move True Influence forward as a data company. Notably, she has an excellent track record of driving revenue through DaaS offerings and exceeding sales goals. We are confident that her contribution here at True Influence will be equally valuable.” said Ken Stout, Chief Revenue Officer of True Influence.

Shana has over 20 years’ experience in technology publishing, print, online and events and has a recent background in sales and business development with top technology companies.

Commenting on her appointment, Shana said “True Influence has an excellent track record of keeping customer promises. Brian Giese and team have a clear commitment to customer service and data quality. It's exciting to drive sales forward in a very competitive environment backed by the products, resources and people necessary to take True Influence to the next level.”

About InsightBASE

InsightBASE, is a Data-as-a-Service (DaaS) platform which monitors and curates online behavioral signals to facilitate marketers with the identification and engagement of prospects. A crucial feature that sets InsightBASE apart, is that it operates ahead of the curve, so that marketers can receive email alerts of prospect interest in near real time and perform direct marketing outreach.

About True Influence

True Influence is the market leader in B2B targeting and innovative fact-based account marketing. Its clients include IBM, TimeWarner, Google and Oracle, among others. To learn more about True Influence, InsightBASE, or to request a product demonstration, visit:

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Shepherd Smith
True Influence
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