This 100-plus year old newspaper is demonstrating that video can be part of any journalistic organization’s strategy to meet audiences where they are with the content they’re looking for.
New York (PRWEB) October 25, 2016
Video creation platform Wochit, today announced that Svenska Dagbladet, a leading Swedish newspaper owned by Norwegian media company Schibsted Group., is adopting the company’s cloud-based solution to create short-form video for both its website and social media platforms.
The Stockholm-based daily newspaper, which has been in publication for over 130 years, selected Wochit in order to increase its production of quality video content around local and international topics. The easy-to-use platform will enable the publication’s journalists in the newsroom to create video around trending topics, increasing audience engagement across brand sites and social channels.
“Svenska Dagbladet is combining cutting-edge technology with market-leading journalism to bring quality video storytelling to its content mix,” stated Christoph Pleitgen, SVP Sales & Business Development, EMEA & APAC of Wochit. “By adding Wochit to its regular workflow, this 100-plus year old newspaper is demonstrating that video can be part of any journalistic organization’s strategy to meet audiences where they are with the content they’re looking for.”
Wochit is a video creation platform that empowers newsrooms, media companies and brands to expand audience engagement through the power of social video. Worldwide media brands such as Time Inc., El Mundo, USA Today, Gannett, AOL, The Week, ProSieben, Die Welt and La Repubblica use Wochit to produce short-form videos around trending topics at the scale and speed required in the video-first, mobile era. With rights-cleared assets from Reuters, Getty, Bloomberg and others, cloud-based editing tools and native uploads, horizontal and vertical videos are quickly created and distributed across all social and digital platforms. Wochit is the winner of both the Gutenberg Prize for its disruptive technology in the field of journalism and Digiday’s Best Video Technology Innovation for its significant impact on clients’ bottom line. The Company is backed by Cedar Fund, Greycroft Partners, Marker LLC and Redpoint Ventures. Wochit is based in New York, with offices in London and Tel Aviv. Find out more at http://www.wochit.com.