Eversight Enhances Offer Innovation Solutions with Connectivity to Nielsen Data

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New capabilities will enable retailers and manufacturers to better discover, test, and deploy more effective promotions based on new data sources and streamlined data management

Eversight, the leader in offer innovation software, today announced new analytics and more streamlined data management for its customers based on Nielsen data and the company’s inaugural membership in the new Nielsen Connected Partner Program.

Eversight provides Offer Innovation software solutions to enable consumer products manufacturers and retailers to discover, test, and deploy more effective promotions. Offer Innovation combines behavioral economics and machine learning to identify hundreds of potential promotion combinations, micro-testing of dozens of promotion variations with real consumers in digital channels, and predictive analytics to assess in-store performance of the best promotions.

As an inaugural member of the Nielsen Connected Partner Program, Eversight can now leverage the open and simplified access to Nielsen data to enhance its Offer Innovation solution with more historical data to better understand promotional investment areas, results, and to create “value maps” identifying the promotion events with the highest potential for improvement. Together, the companies also plan to innovate in other data-driven decision-making areas such as offer performance measurement, combining Nielsen historical market data and the new offer metadata and micro-testing results created by Eversight.

Eversight promotions deployed by manufacturers and their retail partners typically out-perform traditional promotions by 5-25%, and the company has quickly become the software platform of choice for major manufacturers including Anheuser-Busch InBev, Coca-Cola, Ferrero, Keurig, Kimberly-Clark, Nestle, and other leading brands.

“Manufacturers and retailers have had no shortage of data in recent years but few opportunities to really put that data to work to address the challenge of trade promotion effectiveness,” said Jamie Rapperport, CEO of Eversight. “This is a unique opportunity to further improve Eversight’s offer innovation with more historical context up-front as well as leverage the unique new micro-testing data we create for new downstream analytics and solutions.”

The Nielsen Connected Partner Program is an industry first solution for companies servicing the CPG and retail industry. The Connected Partner Program enables partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale. Nielsen’s CPG data is the DNA of this program and is the most robust retail and shopper information available in the world. Through a mutual data source, the Nielsen Connected Partner Program ultimately will enable Nielsen clients and partners to easily bridge their insights and harness the data necessary to net mutually beneficial results.

For more information on Eversight and the Nielsen Connected Partner Program please go to http://sites.nielsen.com/connectedpartner/

ABOUT EVERSIGHT
Headquartered in Palo Alto, Calif. and founded in 2013, Eversight provides Offer Innovation software that helps retailers and consumer goods companies dramatically improve promotion effectiveness and make better use of in-store promotion dollars. Eversight disrupts the world of promotions by combining the latest in predictive analytics, cloud software, data science and behavioral economics. Eversight Cloud™ enables customers to remove the guesswork and risk from promotions by digitally testing hundreds of unique offers with real shoppers to find the best performing ones. Eversight serves as a strategic partner to some of the largest consumer goods companies and retailers, including Anheuser-Busch InBev, Coca-Cola, Ferrero, Keurig, Kimberly-Clark, and Nestle. Promotions based on Offer Innovation have yielded an unprecedented 5 to 25 percent performance improvement over traditional promotions. Visit http://www.eversightlabs.com to learn more.

Follow Eversight on Twitter at @Eversightlabs and on LinkedIn http://www.linkedin.com/company/eversight.

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Marc Dietz
Eversight, Inc.
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