GlobalLogic and ScoreData Accelerate Insights-Driven Customer Engagement for Global Brands

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Partnership Based on ScoreData’s Dynamic Machine Learning Platform ScoreFast™ and GlobalLogic Services

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The ScoreFast Virtuous Customer Cycle

The partnership aims to leverage ScoreData’s unique SaaS based ScoreFast solution, which enables data scientists and business managers to easily collaborate and create the most robust run-time consumer models for customer engagement.

GlobalLogic and ScoreData today announced that the companies have entered into a multi-faceted, strategic partnership, effective immediately, to help global brands create and accelerate data-driven customer engagement initiatives.

GlobalLogic and ScoreData have entered into a strategic partnership that aims to dramatically reduce the complexity and time required to deploy and maintain predictive data models for enterprises. The partnership aims to leverage ScoreData’s unique SaaS based ScoreFast solution, which enables data scientists and business managers to easily collaborate and create the most robust run-time consumer models for customer engagement. Time to market from data to insights for models has been reduced to weeks from months, with much better ROI for models delivered with legacy methods. The platform uses dynamic machine learning (patent pending machine learning 2.0 technology).

Organizations of all sizes, in virtually every industry are aggressively working to leverage data in new ways to gain better business outcomes. When modeled and analyzed properly, data can yield powerful insights about consumers or systems including customer buying behavior, fraud detection, anomaly detection for security, cross-selling and much much more. However, most organizations struggle to get value from their data sources because the data is captured and held in silos, which are difficult to integrate and correlate. In addition, creating viable data models is very complex and can take months to deploy. Lastly, data models once established degrade quickly over time, requiring continuous manual intervention by data scientists. A new approach is needed for business users and data scientists to collaborate, and accelerate the creation of data models while reducing the cost of continuously maintaining the viability of deployed predictive models.

“The existing approaches of getting useful data insights continue to present a significant challenge for most organizations.” said Vas Bhandarkar, CEO, ScoreData. “Our partnership with GlobalLogic gives customers quick access to our innovative technology with user centric expert services to get outcomes delivered quickly and repeatably.”

This partnership harnesses GlobalLogic’s design-led engineering services – enabling customers to take advantage of its consultants in defining customer journeys, designing data architecture and models, and creating customized operational and executive dashboards for visualization and easy consumption of the data. The combination of ScoreData technology and GlobalLogic services will provide users with the fastest ways to data-driven customer engagement. Once programmed, ScoreData’s smart, machine learning algorithms will continue to tune the data models for optimal performance.

In a recent deployment for Asia’s largest media company serving hundreds of millions of consumers, ScoreData was able to quickly deliver robust data models accurately predicting churn over a multi-week period. With its live predictive dashboards built by GlobalLogic, ScoreData is helping the company offer better programming alternatives to viewers yielding higher consumer stickiness, more accurate ratings predictions, and better return on investment for advertisers. Using ScoreFast™ the value chain of predictive models to insights was realized within 8 weeks with a significant reduction not only in initial costs and total cost of ownership.

“Every company we encounter seems to have multiple strategic data initiatives – but tangible results in reasonable time have been elusive” said Shashank Samant, CEO GlobalLogic. “Working with ScoreData puts us in a position to deliver amazing value to our joint customers – giving them access to game-changing technology and turn-key services to get better insights and get to business outcomes faster.”

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Useful Links:
GlobalLogic: http://www.globallogic.com
Twitter: https://twitter.com/globallogic

ScoreData: http://www.scoredata.com/
ScoreData Globallogic Release
Twitter: https://twitter.com/scoredata

About Globallogic
GlobalLogic is a full-lifecycle product development services leader that combines chip-to-cloud engineering expertise and vertical industry experience to help our customers design, build, and deliver their next generation products and digital experiences. We expertly integrate design, complex engineering, and agile delivery capabilities to deliver business outcomes for our clients. Headquartered in Silicon Valley, GlobalLogic operates design studios and engineering centers around the world, extending the benefits of our true global presence to customers in telecom, automotive, healthcare, technology, retail, media and entertainment, manufacturing, and semiconductor industries. http://www.globallogic.com

GlobalLogic is a trademark of GlobalLogic. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

About ScoreData
ScoreData has built a SaaS-based platform, ScoreFast™ which delivers superior customer engagement with dynamic machine learning, leveraging its deep expertise in developing predictive solutions for consumer facing industries. Our data scientists and statisticians have built hundreds of unique models in production for Banking and Financial Services, Telecom, and Retail industries. ScoreFast™ helps bring new data models to market in record time, and fosters collaboration among your business managers and data scientists to build a broad range of robust enterprise applications. ScoreData Corporation is a privately held company based in Palo Alto, CA. http://www.scoredata.com

Media Contacts
For GlobalLogic:
Alicia V. Nieva-Woodgate, ANW Networks, +1 415.515.0866, alicia(at)anwnetworks.com

For ScoreData:
Info(at)ScoreData.com
+16504693205

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Vasudev Bhandarkar

Prasanta Behera
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