Wool & Oak Soars Past Its Kickstarter Goal in Less than Five Hours with its Duffle Backpack

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Combo duffle/backpack has over 20 features designed for ultimate functionality on trips of up to 5 days.

We created an interchangeable bag system that replaces all of your other bags: The 6-in-1 Duffle Backpack. Available either as a base backpack only or with two optional attachments the travelers can expand the function of their bag on the go.

Wool and Oak makes its second appearance on Kickstarter following a wildly successful crowdfunding campaign for its Duffle Suitcase earlier this year. Wool & Oak founder Johnathan Webster anticipates strong support for his newest creation – the multi-functional 6-in-1 Duffle Backpack Set, along with a mini-backpack, introduced today on Kickstarter.

With the launch of The Duffle Backpack, Wool and Oak sets an ambitious goal to completely overhaul every function and design element of the modern backpack. The result is an interchangeable bag system that is of high-end design with travel-friendly functionality, offering maximum flexibility and versatility.

“Most of us have accumulated a large collection of duffles, backpacks, messenger bags, carry-on bags and everything in between - so many that we don't even know how many we have,” Johnathan explains. “This didn't happen because we have a thing for bags, but rather because none of these bags work in every situation. Living in metropolitan cities and tight spaces there is never enough space to stow them away. Constantly switching bags and transferring items just make matters worse. We keep forgetting what was in which bag and struggle with misplaced items too often.”

“We at Wool & Oak set out to find a solution to this problem. We created an interchangeable bag system that replaces all of your other bags: the 6-in-1 Duffle Backpack. Available either as a base backpack only, The Pro, or with two optional attachments the travelers can expand the function of their bag on the go. The Duffle Backpack provides the maximum flexibility to be exactly the bag you need wherever you go. Carry as much or as little as needed. Whether you’re traveling, commuting, out on the town, heading to the gym, or walking into a meeting, organize your adventure equipped with a backpack as diverse as you. Configurable to up to 6 carrying combinations, this set offers unrivaled versatility, access, organization, and expansion. Fashion forwardness meets meticulous craftsmanship.”

Wool & Oak’s Duffle Backpack has over 20 features, ranging from multiple compartments designed to carry laptops, tablets, books, magazines, pen, keys, headphones to a separate section to hold clothes and similar items. A Quick Zip System allows the traveler to expand or minimize the size and load of the bag as he travels. With its clean and classic design, the Wool & Oak Duffle Backpack is made of stabilized Italian Leather, built to last and age with its owner.

“This travel bag is designed for people who want a single carry-on bag to use on trips of up to 5 days. It meets the carry-on size requirements of all major airlines, both foreign and domestic,” Johnathan added. “It also has a trolley sleeve that allows you to slide the bag over the handles of larger suitcases for ultimate mobility on longer trips.”

The company’s previous product on Kickstarter, the “World’s First Duffle Suitcase” was highly successful, raising over $500,000 from crowdfunding backers, and onward to earn nearly $800,000 total (to date) across all crowdfunding platforms. “We love creating innovative products that help people simplify, organize and improve their lives, and this new travel bag is in keeping with that philosophy,” Johnathan added.

The base backpack, The Pro, is available at a reduced price of $165 during the Kickstarter campaign, a $85 savings over the retail price – with backers receiving more discounts when they back a complete set.

For more information, and to pre-order the Wool & Oak Duffle Backpack, visit https://www.kickstarter.com/projects/574115111/the-leather-duffle-backpack-6-in-1-set-zip-pack-go?token=50c2dc8a

About Wool & Oak

Founded in 2015 by Johnathan Webster, in his studio apartment in the Lower East Side of Manhattan, the company launched its hugely popular first product, “World’s First Duffle Suitcase”, on the crowdfunding website Kickstarter in early 2016.

The high demand and overwhelming support motivated Johnathan and his team to continue developing products with innovative designs and functionality that simplify, organize and improve the traveler’s lives. The brand’s design philosophy is about the marriage of high-end, classic aesthetics with maximum functionality.

Wool & Oak separates itself from other brands by offering extremely well made leather goods at price points accessible to aspirational buyers- many steps above fast fashion quality and steps below luxury price. Wool & Oak is also unique because the founder, Johnathan Webster, was formally trained in fashion design in Rome, Italy. This brand was founded by an actual designer.

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Gizem Mut-Webster
Wool & Oak
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