HDRsoft, the Pioneer of HDR Photography Software, Brings its Photo Enhancement Technology to the iPhone

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HDRsoft Brings its Photo Enhancement Technology to the iPhone. New App is a Free Download Now Available in the App Store.

The Photomatix FX app breathes life into photos, recovering detail and color that were in the scene the user saw but the camera didn't render.

HDRsoft, makers of the Photomatix software that popularized the HDR imaging which has been used by hundreds of thousands of people for more than a decade, has developed its first iOS app for enhancing photos. The Photomatix FX app leverages proprietary image-toning technology from HDRsoft’s popular Photomatix software suite to provide unique photo enhancement effects.

The Photomatix FX app lets users add vibrancy and detail to their photos through proprietary effects spanning a large range of styles. With enhancements ranging from the subtle to the dramatic, single-tap effects produce images that stand out and really pop. Users can take photos within the app and enhance them immediately or process previously taken photos.

Photomatix FX includes six photo enhancement effects: 'Balanced', 'Enhanced', 'Vibrant', 'Painterly', 'Surreal', and 'Grunge'. After choosing an effect, users can make further adjustments for a more custom look. Additional editing features include: brightness, contrast, saturation, warmth, strength, cropping and rotation. Adjusting effects is made easy by the use of one-touch presets, with fine tuning available by the use of sliders. A before-and-after toggle lets users see their work as they progress.

Once finished, the photo can be shared to Facebook®, Flickr®, Instagram® and Twitter® directly from Photomatix FX. Photos can also be edited in other apps or saved at a variety of resolutions depending on the need, with sizes ranging from 0.2 megapixels through to full camera resolution.

"Just like with our popular Photomatix Pro desktop software, we wanted to make the Photomatix FX app first and foremost fun and easy to use," said Geraldine Joffre, HDRsoft Director. "We made this app to offer a quick way to turn photos into vibrant images that stand out and to work particularly well with landscape scenes. The Photomatix FX app breathes life into photos, recovering detail and color that were in the scene the user saw but the camera didn't render."

AVAILABILITY
The app is now available in the Apple® App Store (https://hdrsoft.com/fx). It is free to download and has one in-app purchase option for a Strength adjustment, costing $1.99. The Strength feature lets users adjust the overall impact of the effects.

ABOUT HDRSOFT
HDRsoft develops photo editing software based on High Dynamic Range imaging techniques. The company pioneered HDR photography with the introduction of its Photomatix software in 2003. Today, the company continues to build easy-to-use software tools that let photographers create eye-catching images. The company is headquartered in the United Kingdom and also has staff in the USA and several other countries.

Note: Whether noted or not, references to certain words may be trademarks or registered trademarks of their respective owners.

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Rafael Larin
Emissary Communications
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since: 05/2010
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