GetApp Releases its Q4 2016 Ranking of the Top Marketing Automation Solutions

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HubSpot keeps its top spot in this quarter’s Marketing Automation Category Leader ranking

Q4 Category Leader Marketing Automation

Q4 Category Leader Marketing Automation

Hubspot maintained its first place spot and had an impressive overall score of 92, with perfect scores of 20 in reviews, integrations, and media presence

Hubspot defended its first place position in GetApp’s quarterly ranking of the top 25 marketing automation solutions, followed by Infusionsoft and SALESmanago, which came in at second and third, respectively.

The Category Leader ranking offers an overview of the best marketing automation solutions available in the cloud, meant for business owners and decision-makers that need advice when purchasing software. The ranking is calculated using five distinct data points, each worth 20 points, for a maximum possible score of 100. The five data points are: integrations, user reviews on GetApp, mobile app availability on iOS and Android combined with ratings on the App and Play stores, media presence, and security.

“Hubspot maintained its first place spot and had an impressive overall score of 92, with perfect scores of 20 in reviews, integrations, and media presence. Things were tight in the battle for second and third place, with Infusionsoft beating out SALESmanago by 2 points for overall scores of 78 and 76, respectively. Fourth and fifth place were separated by a single point, with Salesforce Marketing Cloud coming in with an overall score of 65, followed closely by Pardot in fifth with a 64,” says Suzie Blaszkiewicz, project manager for GetApp’s Category Leader ranking.

Click through to see the entire Q4 2016 Category Leader ranking of the top 25 marketing automation solutions.

More about GetApp: GetApp is the leading premium business app discovery platform on the web. Headquartered in Barcelona (Spain), GetApp serves as a platform for user-generated and editorial reviews of software and apps for businesses.

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