The Best Marketing Automation Software for Small Businesses According to G2 Crowd Fall 2016 Rankings, Based on User Reviews

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G2 Crowd finds HubSpot tops satisfaction ratings and earns highest overall market presence score

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G2 Crowd, the world’s leading business software review platform, today released the Fall 2016 Small Business Marketing Automation Software Grid report to help small businesses make the best marketing automation technology decision. HubSpot, Pardot, and Act-On were named Leaders in the report, receiving a strong customer satisfaction score with a large market presence.

ActiveCampaign, ThriveHive, Maropost Marketing Cloud, LeadSquared, Intercom, Autopilot,Vbout.com, Real Magnet, Wishpond, Net-Results, SharpSpring, ActiveDEMAND, Lead Liaison, eTrigue, and Right On Interactive were named High Performers in the report, earning strong customer satisfaction marks with smaller market presence scores. HubSpot earned the highest overall satisfaction score and the highest overall market presence score.

The Grid leverages customer satisfaction data reported by authenticated users along with vendor market presence determined from social and public data. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender or Niche.

About the Small Business Marketing Automation Software Grid report:

  • The report is based on more than 1,760 reviews written by business professionals.
  • Of the 102 products listed in G2 Crowd’s Marketing Automation category, the ranked products each received ten or more reviews to qualify for inclusion on the Grid.

About G2 Crowd, Inc.
G2 Crowd, the world’s leading business software review platform, leverages more than 100,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Monthly more than a half-million people visit G2 Crowd’s site. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.

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