Robbins Brothers and KARL LAGERFELD Tie the Knot for New Bridal Jewelry Launch

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Robbins Brothers is one of twenty nationwide retailers to carry the KARL LAGERFELD engagement and wedding ring collection

Karl Lagerfeld bridal collection available at Robbins Brothers

The rings had to express something that concerns the heart and real feelings.

Robbins Brothers, The Engagement Ring Store® announced the exclusive launch of the new KARL LAGERFELD engagement and wedding ring collection in Dallas, TX and Costa Mesa, CA. Founded by fashion icon Karl Lagerfeld - one of the world’s most renowned designers – the KARL LAGERFELD brand offers collections that are uniquely poised, focusing on fine bridal and engagement jewelry that is iconic, creative and aspirational.

Robbins Brothers is one of the first retailers to carry the collection which showcases three distinct designs: The first is highlighted by pointed studs similar to the ones seen in many KARL LAGERFELD accessory designs; the second style incorporates modern geometric shapes, and the third is inspired by the curves and arches seen throughout Parisian architecture. Each piece is created to reflect the highest level of artisan quality.

In celebration of the product launch, Robbins Brothers will host "A Night of Inspiration" at the Dallas store on Thursday, November 3 from 6-8pm and at Costa Mesa on Thursday, November 3 from 5:30 - 7:30 p.m. Both in-store events will give consumers an up close and personal look at the new line. Top fashion bloggers will be present to share style advice and offer sweet treats and giveaways.

Karl Lagerfeld, one of the world's most celebrated fashion designers, is known for his cutting-edge approach to style. The new engagement ring collection targets the millennial crowd and seeks to offer a meaningful symbol of their commitment to marriage. “The rings had to express something that concerns the heart and real feelings," said Lagerfeld. “Each ring has to be a symbol of a real wish of engagement." He describes the new bridal collection as "elegant but not bling-bling."

"Robbins Brothers strives to provide distinctive style and quality to pre-engaged couples," said Shannon Daly, Director of Designer Jewelry for Robbins Brothers. "This collaboration with the KARL LAGERFELD brand gives us a unique opportunity to offer future brides a selection of glamorous designs that are innovative and inspirational."

For more information about the new KARL LAGERFELD bridal collection, visit the Robbins Brothers website. To RSVP for the product launch events, visit Dallas Robbins Brothers and Costa Mesa Robbins Brothers.

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Tracey Lyles