LULAC and the Nation’s Leading Latino Advocacy Groups Launch PSA Encouraging Latinos to Vote

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The coalition, which is focused on increasing Latino civic engagement and voter turnout, partnered with Lin-Manuel Miranda and the Tony Award-winning cast of Hamilton.

"This PSA will help remind Latinos that their vote can make a critical difference in the outcome of this election."

Movimiento Hispano, a coalition of civil rights and labor organizations that include The League of United Latin American Citizens, the Hispanic Federation and the Labor Council for Latin American Advancement has launched a PSA urging Latinos to vote on Election Day. The coalition, which is focused on increasing Latino civic engagement and voter turnout, partnered with Lin-Manuel Miranda and the Tony Award-winning cast of Hamilton to produce this PSA. The coalition also collaborated with media partners including Comcast/NBCUniversal/Telemundo, Univision, and Cox Enterprises.

In addition to these PSAs, each organization has worked with its respective membership to register and urge Latinos to vote in this critical election. Latinos are poised to make a difference in the election if they actually turn out to vote.

“Much is at stake in this election. The result will determine how the Latino community is treated for the next ten years. Through working with our councils, LULAC has been mobilizing eligible Latino voters and registering them to vote across the country. This PSA will help remind Latinos that their vote can make a critical difference in the outcome of this election. We thank Lin-Manuel Miranda and the cast of Hamilton for their support and commitment to the Latino community,” said Brent Wilkes, National Executive Director, the League of United Latin American Citizens.

“With so much at stake for our community in these elections, there is simply nothing more important that we can be doing over the next two weeks than getting our people out to vote. These PSAs are a great gift in helping us have great success in doing just that. We are deeply grateful to Lin-Manuel Miranda and the cast of Hamilton for using their amazing talents and platform to give voice to our rallying cry: Vote, Mi Gente!” said Jose Calderon, President of the Hispanic Federation.

“We stand ready as a coalition and as a Latino community to raise our voices and insist that everyone be heard. The challenge and the stakes could not be clearer, and we are thrilled and grateful to see cultural workers joining us in this collective effort. We are confident that our solidarity can defy and overcome the challenges of vote suppression and intimidation, and restore our democracy,” said Hector Sanchez, Labor Council for Latin American Advancement.

The League of United Latin American Citizens (LULAC) is the nation’s largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with 1000 councils around the United States and Puerto Rico, LULAC’s programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit http://www.lulac.org.

The mission of the Hispanic Federation is to empower and advance the Hispanic community. The Hispanic Federation provides grants and services to a broad network of Latino non-profit agencies serving the most vulnerable members of the Hispanic community and advocates nationally with respect to the vital issues of education, health, immigration, economic empowerment, civic engagement and the environment. For more information, please visit http://www.hispanicfederation.org.

The Labor Council for Latin American Advancement (LCLAA) is the leading national organization for Latino(a) workers and their families. LCLAA was born in 1972 out of the need to educate, organize and mobilize Latinos in the labor movement and has expanded its influence to organize Latinos in an effort to impact workers' rights and their influence in the political process. LCLAA represents the interest of more than 2 million Latino workers in the American Federation of Labor-Congress of Industrial Organizations (AFL-CIO), The Change to Win Federation, Independent Unions and all its membership. Visit LCLAA on the web at http://www.lclaa.org, on Facebook and Twitter.

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Paloma Zuleta
LULAC
202-812-4477
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Geoffrey Nolan
LULAC
770-545-9881
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