Zipari Announces InsureCX on the Salesforce AppExchange, the World's Leading Enterprise Apps Marketplace

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Zipari customers can now enhance customer experience while increasing member lifetime value with automated workflows and real-time visibility into the customer journey.

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“By leveraging the power of the Salesforce App Cloud, Zipari provides customers with an exciting new way to engage with their members and increase member value.”

Zipari, an insurance technology startup, today announced it has launched InsureCX on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. InsureCX is a payer solution that provides real-time insights into the customer experience. This holistic solution is built with industry-specific workflows, as well as actionable recommendations to improve member sentiment and increase lifetime member value.

Built on the Salesforce App Cloud, InsureCX is currently available on the AppExchange at

InsureCX allows carriers to proactively and consistently respond to member needs by creating rich member profiles from real-time multichannel data capture and rule-based recommendations. Built with industry-specific workflows to reduce call times, increase member satisfaction and improve operational efficiencies, InsureCX ensures that carriers can provide a seamless consumer experience and increase brand loyalty. Carriers will benefit from the ability to manage their business from anywhere with total usability across all mobile devices. Visit the Salesforce AppExchange to learn more about InsureCX.

“Insurance executives can now capture member data and insights at nearly every touchpoint with InsureCX – allowing them to better and more efficiently serve their members and orient those members to the right care,” said Zipari co-founder and CEO Mark Nathan. “The power of the Salesforce platform and the industry-specific fit of Zipari makes CRM easy and fast for health insurance leaders to implement.”

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer,” said Todd Surdey, SVP, app innovation partner sales, Salesforce. “By leveraging the power of the Salesforce App Cloud, Zipari provides customers with an exciting new way to engage with their members and increase member value.”

About Salesforce AppExchange
Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage in entirely new ways. With 3,000 partner apps and more than 4 million customer installs, it is the most comprehensive source of cloud, mobile, social, IoT and data science technologies for businesses.

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About Zipari
Based in Brooklyn, New York, Zipari is a technology startup that develops solutions for carriers to engage with consumers in new and innovative ways. Powered by consumer analytics, Zipari’s insurance-specific Consumer Experience Platform and CRM Application provides carriers with real-time insights into consumer behavior at every touch-point, allowing them to provide a seamless customer experience and increase member lifetime value.

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