InfluenceHR by The Starr Conspiracy Honors Companies for Brand Power, Brand Velocity, and Hot HR Start-up

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InflunceHR Awards honor the fastest-growing and most-powerful brand in HR technology.

Steve Smith

The extensive market research we conduct at TSC is integral to our business, but it also affords us a unique view into HR tech’s innovators. InfluenceHR gives us the opportunity to recognize those innovating and leading brands.

The Starr Conspiracy (TSC), a strategic marketing and advertising agency for enterprise software and services companies, proudly announces today the 2016 InfluenceHR Brand Awards for the most powerful and fastest-growing HR technology brands.

InfluenceHR by The Starr Conspiracy is a day-and-a-half event preceding and in conjunction with the HR Technology® Conference & Exposition that provides forward-looking insights into marketing within the human capital management arena. Eleven companies were honored in the categories of Brand Power and Brand Velocity on Oct. 3 in Chicago.

“InfluenceHR is proud to recognize HR technology companies that are elevating their brands to become the most powerful and fastest-growing in our space,” said Steve Smith, partner and chief of The Starr Conspiracy Intelligence Unit. “The extensive market research we conduct at TSC is integral to our business, but it also affords us a unique view into HR tech’s innovators. InfluenceHR gives us the opportunity to recognize those innovating and leading brands.”

The winners were announced at an InfluenceHR awards ceremony at McCormick Place in Chicago:

Engagement

  •     Virgin Pulse (Brand Power)
  •     Sodexo Benefits and Rewards Services, USA (Brand Velocity)

Talent Acquisition

  •     Indeed (Brand Power)
  •     Lever (Brand Velocity)

Learning

  •     Cornerstone OnDemand (Brand Power)
  •     Degreed (Brand Velocity)

HCM

  •     Ultimate Software (Brand Power)
  •     BambooHR (Brand Velocity)

Benefits

  •     Willis Towers Watson (Brand Power)
  •     Maestro Health (Brand Velocity)

Hot HR Startup

  •     LifeDojo

The InfluenceHR Brand Power Awards recognize the highest level of brand awareness, message focus, market position, and competitive strength. Recipients are selected based on quantitative and qualitative research used by The Starr Conspiracy Intelligence Unit to produce its Vendor Brandscape Reports™. Top industry brands are awarded in the following categories: Engagement, Talent Acquisition, Learning, HCM, and Benefits.

Hot HR Startup is a new category where we recognize an early stage company that is less than 24 months old. Companies considered for this award are building buzz-worthy brands with limited resources and are positioning themselves to become category brand powers.

The InfluenceHR Brand Velocity Awards recognize brands that are growing the fastest, building momentum, and disrupting industry categories. Recipients are selected based on quantitative and qualitative research used by The Starr Conspiracy Intelligence Unit to produce its Vendor Brandscape Reports™. Top industry brands are awarded in the following categories: Engagement, Talent Acquisition, Learning, HCM, and Benefits.

About The Starr Conspiracy
The Starr Conspiracy embraces the humanity in business to build brands that have emotional resonance. More than a global business-to-business marketing agency, we’re a movement. We’re changing the way technology companies view themselves, their customers, and the world. Unlike conventional agencies, we fuse advertising, technology, and advisory services in completely new ways — ways that defy categorization and challenge the old-school agency structure.

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Tony Spangler
@StarrConspiracy
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