The 10-Year Overnight Success: How WatchMojo Built the Most Successful Media Brand on YouTube

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Only eight YouTube channels in the world have more subscribers and all-time views than WatchMojo; six are music label channels, one is Ellen's, and another is popular video gamer personality Pewdiepie's, making WatchMojo the most successful media brand that was built on YouTube.

The 10-Year Overnight Success

Entrepreneurship is hard. We read about the successes, but we rarely hear about the failures. It may very well be easier to win the lottery than to get rich by starting a business.

Only eight YouTube channels in the world have more subscribers and all-time views than WatchMojo; six are music label channels, one is Ellen's, and another is popular video gamer personality Pewdiepie's, making WatchMojo the most successful media brand that was built on YouTube. In that context of views and all-time subscribers, WatchMojo’s channel is larger than those of VICE, VOX Media, the WWE, Buzzfeed, Jimmy Fallon or Jimmy Kimmel. Ashkan Karbasfrooshan, WatchMojo’s founder, CEO, and Editor-in-Chief, is giving the renowned video channel’s 13 million subscribers, 30 million viewers, and you a firsthand look at the company’s evolution into a pop culture monolith. This in-depth memoir chronicling the company’s long march towards the new media frontier is WatchMojo Publishing’s inaugural release.

The 10-Year Overnight Success: An Entrepreneurship’s Manifesto - How WatchMojo Built the Most Successful Media Brand on YouTube candidly details the determination and drive needed for entrepreneurs to flourish in today’s cluttered and competitive landscape. “Entrepreneurship is hard. We read about the successes, but we rarely hear about the failures. It may very well be easier to win the lottery than to get rich by starting a business. When people ask about WatchMojo, I tell them that we ran out of ways to fail,” explains Karbasfrooshan.

The 10-Year Overnight Success drills down into financing, digital media, YouTube, copyright law, and the Digital Millennium Copyright Act. The narrative covers the evolution of video content creators and breaks down WatchMojo’s slow transformation into a YouTube colossus after years of trials and tribulations. Karbasfrooshan walks readers through the twists and turns of steering a company whose core business—creating authoritative and engaging multimedia Top 10 lists—must navigate the murky legal world of Fair Use. Karbasfrooshan also richly explores the complex courtship rituals of raising venture capital, and how not everything that glitters is gold.

Lance Podell, Director and Global Head of YouTube Spaces adds: "I have been in this space we call online video together with Ash since the early days. He is a pioneer and his leadership and energy for continued excellence is truly unparalleled. WatchMojo is one of the top channels on YouTube today and this is no surprise to me and wouldn't be to anyone else that knows him. Ash didn't get his company there by accident—he is smart, thoughtful, funny, warm and honest and you can expect the same from his book. I laughed a lot (and learned some) as I read this book reflecting along with Ash back to the beginning. There are critical lessons here for anyone passionate about and serious enough for a career on YouTube but willing to enjoy the levity along the way."

The 10-Year Overnight Success shows readers that with passion, vision, and persistence, anyone can be an overnight success. Even if it takes a decade.

To buy your copy of The 10-Year Overnight Success please visit Amazon
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Caitlin Marceau
WatchMojo
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