So we knew there was a huge opportunity to match the performance and comfort that our current compression socks deliver, with a more unique design approach.
Rockford, MI (PRWEB) October 27, 2016
Looking for a unique gift idea this holiday season for your hard to buy for friends and family members? ACEL is set to introduce the first ever designer compression socks line just in time for the holidays, scheduled to launch the week of Thanksgiving. The brand is currently expanding its product lines, starting this holiday season and throughout 2017, to better serve the needs of the broad active and outdoor markets. They also felt there was a major need and void in the compression sock market to improve the fashion aspect of a space that had stayed rather stagnant in terms of design to this point.
“We’ve seen an emerging trend for more designer driven socks in the general performance sock and dress sock markets." Per Tom Klein, Co-founder of ACEL. "However, we had yet to see this trend hit the rapidly growing compression sock space, so we knew there was a huge opportunity to match the performance and comfort that our current compression socks deliver, with a more unique design approach.”
Klein went on to point out that the reason we haven’t seen this trend transcend the compression sock markets is in large part because of the difficulty in achieving this unique look with a compression product, that presents more challenges than utilizing this same type of technology on traditional apparel.
“The most effective compression socks on the market for performance and recovery work through the consistent delivery of graduated compression. When you begin to weave different design elements into the sock, it can quickly effect the integrity of the product. So we worked hard for the past year to become the first brand in the world that can digital print compression socks. This means that the integrity of our sock stays consistent across all designs, as it relates to performance, recovery, and comfort. It’s just now matched with a unique style.”
Compression socks initially emerged on the scene as a staple product utilized by the medical community, where the increased circulation and oxygen delivery, matched with the reduction of lactic acid build up in the muscles made a major difference in the leg/foot/overall health of their patients. Since then many new customers are fully beginning to embrace these benefits, whether that be runners, athletes, fitness enthusiasts, cyclist, those into winter sports, hikers, hunting/fishing, active/aging seniors, frequent travelers, and especially those who work standing or sitting for long periods of time.
“Those that work in the medical fields, like nurses and doctors, are some of our most loyal customers. Probably because they fully understand the health benefits, including to help prevent/manage DVT which is a huge growing issue here in the US, and because it makes an incredible difference in how they feel after a long shift of working on their feet or sitting at a desk for extended periods of time. We’re excited to give them some style to wear underneath their scrubs, matched with those great benefits.”
So keep your eyes on ACEL the week of Thanksgiving for that perfect holiday gift, when they launch the first ever designer compression sock line, and your loved one’s legs/feet will thank you in whatever activity they take on.