XTRM Signs New Clients with Launch of XTRM AnyPay™

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XTRM, Inc., a leader in global incentive payment services, announced the immediate availability of XTRM AnyPay™, a new incentive product that enables reward recipients to choose their method of payment.

The XTRM AnyPay™ feature was attractive in that it gave our partner users the ability to choose for themselves how their rewards are distributed to them.”

XTRM, Inc., a leader in global incentive payment services, announced the immediate availability of XTRM AnyPay™, a new incentive product that enables reward recipients to choose their method of payment.

When it comes to delivering rewards to front-line employees in partner organizations, things can get pretty complicated pretty quickly, particularly for companies managing global channel ecosystems. At XTRM, the mission is to simplify partner payments with automation and business process innovation that help clients design, launch and operate channel incentives globally – quickly and cost-efficiently.    

Fast – Flexible – Cost-efficient

“First, we eliminated program start-up costs for companies looking to launch a spiff quickly and measure program adoption and ROI as soon as possible,” offered XTRM, Inc. CEO, Richard Grogan-Crane. “We wanted our clients to be able to create a program in real-time with their marketing and sales teams, and then use the XTRM Pay™ platform for fast, cost-efficient reward payments. So we provided a branded program portal for submitting and managing spiff claims and also took on the burden of managing any tax reporting requirements for our clients to minimize the resources needed to manage program administrative costs on their end.”

XTRM AnyPay™ enables XTRM clients to offer spiffs that let the program participant determine the reward at the time they earn it. Traditionally, channel incentive programs have been managed by incentive program providers on behalf of their clients. To create a ‘catalog of rewards’ they would work with their clients to determine what can be earned from a limited choice of redemption offerings ranging from prepaid debit cards or gift cards to points redeemable for a selection of merchandise, gift certificates or travel offerings in a digital catalog.

When a client elects to use XTRM AnyPay™, the choice of what reward media is given to the participant. They can select from any of the XTRM options including Virtual Visa, PayPal, digital gift cards (Amazon, etc.) or they can elect to transfer the reward value directly to their personal or business bank account via ACH. The choice is completely up to the reward recipient.

“We think that placing choice of reward media in the recipient’s hands adds value and offers another level of transparency that builds trust with partners,” said Grogan-Crane, adding “and we think that makes it more scalable globally as we can bypass some of the currency challenges that have vexed global channel marketers for years.”

The ability to launch quickly and scale globally appears to be tracking with XTRM customers and prospects. In the 30 days leading up to the XTRM AnyPay™ go-live date, XTRM signed three new clients -- AlienVault, Gigamon and Tripwire . Each will be offering their partners and participants XTRM AnyPay™ from the onset.

XTRM reported that its channel incentive payments have grown 380% on a YoY basis and expects this new product will enable it to continue that trajectory.

Gigamon Senior Manager, Global Channel Program Operations, Annette Montoya concluded, “We were looking for a solution to deliver partner rewards globally. XTRM’s zero start-up cost model made it easy for us to get program approval, and also made possible our desire to run joint-spiff incentives with our technology partners. The XTRM AnyPay™ feature was attractive in that it gave our partner users the ability to choose for themselves how their rewards are distributed to them.”

About XTRM

XTRM is a powerful global rewards payment platform allowing companies of all sizes to easily manage the payout process for sales channel performance and incentive payments, claims and rebates. XTRM provides a single integration entry point to allow the broadest choice of options such as EFT, Wire, prepaid VISA, Virtual Visa, PayPal, Coupons, Gift Cards, Company Currency and XTRM AnyPay™ to reward recipients, all for one simple 'pay as you go' ​fee. XTRM allows you to reward at both the partner and individual level anywhere in the world, including ensuring complete tax and security compliance and adherence to all financial and legal regulatory requirements such as SOX compliance. Tax management includes services such as US 1099 submission and more. Check out XTRM AnyPay facts at https://www.xtrm.com/web/xtrmexternal/Personal/Personal-AnyPay.aspx

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Richard Grogan-Crane
ric@xtrm.com
+1 8663679289 Ext: 800
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Steve Murphy
@xtrmlive
since: 07/2008
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