Aussie-Based Foodie Start Up International YouTube Star Launches Simple Cooking Club Website Community

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Jason Pinder, a homegrown Australian YouTube star with over 1.2 million subscribers, is known for his fun and quirky take on cooking inspiration and lessons. He has launched a new website that will serve as a community for his recipes, as well as a creating an inspirational environment for today’s home cooks.

Jason Pinder, known by many as a YouTube cooking sensation, has recently launched, a website dedicated to providing the everyday home cook with delicious, intriguing and simple recipes that please even the pickiest of eaters.

Jason says, “I created this community because I wanted to bring simple cooking to the world. So many chefs these days try to get all fancy, and actually this defeats the purpose of inspiring everyday people into cooking delicious and fun recipes for their family.”

The user-friendly website features plenty of recipes, many with accompanying videos, that cover a wide range of categories. Choose from common categories like “Breakfast,” “Lunch” or “Dinner” or cater to specific dietary needs by checking out the “Vegetarian” section. If you’re in a hurry, a recipe from the “Microwave” category should help get dinner on the table in a flash. For a sudden sweet tooth, check out the decadent dessert recipes in the “Sweets” category. If you’re up for anything, you’re sure to have fun checking out the recipes that could only be classified as “Wacky.”

While exploring Jason’s recipes, you’ll also come across some great food tips, such as how to prevent food from spoiling too quickly. You also might discover a new way to enjoy eggs or be introduced to an ice cream flavor or cake that you’ve never heard of or didn’t even realize existed eg. ‘Giant Peanut Butter Oreo Banana Bread Cake.’ Whether you need a dinner to impress the in-laws or want to create family memories by letting the kids make dessert, you’re sure to find a simple yet delicious recipe that has been personally developed and approved by Jason.

Jason wants to provide readers with an inspirational community that makes cooking exciting and enjoyable. By providing recipes that don’t require a formal cooking education, readers will learn how to take back control of their kitchens and impress everyone around the dinner table.

Jason says, “People like watching fancy cooking on the TV as entertainment, but when it gets down to it they can’t cook these same dishes themselves. So instead of using 20 ingredients, we might use eight ingredients in one recipe then two in another recipe. I want my readers to no longer need to be scared to step into their own kitchen.”

Readers can expect new videos along with plenty of fresh recipes each week. Jason will also conduct live Q & A sessions and provide an inspirational environment that will encourage the whole family to get excited again about cooking overall and ‘keeping it real in the kitchen.’

For more information and access to delicious recipes, entertaining videos and tasty tips, visit To arrange an interview or receive additional images of Jason please contact Simon at info(at) or phone us on +61 404 451 335.

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More Information About Jason & the Simple Cooking Club

Jason currently resides just north of Sydney, Australia, and loves making simple and delicious recipes that don’t require a university degree to prepare. He started making cooking videos on YouTube in 2010 and instantly saw the potential this medium could offer. These easy recipes and the way are they presented in video has resonated with followers from all around the world. We have since realized that cooking (and blogging) has moved into the next cycle from a ‘fancy entertainment’ style (think MasterChef) to a more ‘realistic and simple’ approach to cooking, where Jason aspires to be at the forefront of this movement.

Ever since that first upload it’s been full steam ahead and with over 1.2 Million subscribers he is now one of the biggest online food influencers in the world, sitting behind Jamie Oliver and Gordon Ramsay. Jason has appeared on the national TV program “The Project” and has been in articles in the Sydney Morning Herald as well as local newspapers and has been interviewed by 2UE. With his quirky and fun nature well ingrained in his videos, he also offers something a little different and unique which people are drawn to. A father of three he loves to cook up big meals for friends and family anytime they drop by the house.

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Simon Marmot
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