Manchester, NH (PRWEB) October 28, 2016
Howard Brodsky, CEO of CCA Global Partners, recently addressed over 3000 attendees from over 116 countries at the 2016 International Summit of Cooperatives in Quebec City, Canada during his keynote presentation.
The International Summit of Cooperatives is the largest conference for cooperatives businesses in the world. It offers professionals, decision-makers and leaders of cooperatives and mutuals of every size and in every sector, as well as every player in the business world, a unique forum for reflection, discussion, consultation and education about current and future leading trends and economic and financial issues.
“I was honored to be invited to speak to this esteemed group of cooperators,” said Brodsky. “It is exhilarating to be able to share and collaborate with cooperative leaders and innovators from around the globe.”
The goal of the International Summit of Cooperatives is to bring cooperatives together to address worldwide problems. By working together, cooperatives can ensure food security, create wealth and employment, promote access to health care and financial services, and support sustainable development.
To meet these goals it is essential to spread the awareness and understanding of cooperatives. During his presentation, Brodsky shared plans to help spread the word about the benefits of cooperative business through the Cooperatives For A Better World campaign. This campaign is designed to engage members and employees of cooperatives as well as those not affiliated with cooperatives with information and resources.
“We live in a world where the wealth gap is widening. The cooperative business model has the ability to narrow this gap,” said Brodsky. “It’s important to build the co-op brand as a mainstream business solution. The co-op brand can’t stand by itself. We need to share the ‘why’ behind our brand to reach our audience.”
Brodsky also participated in panel with influential leaders such as acclaimed economist Jeremey Rifkin and International Co-operative Alliance president Monique Leroux. His discussions throughout the event rallied other cooperative leaders to drive cooperatives forward through participating in the Cooperatives For A Better World initiative.
Throughout the event, it was highlighted that the cooperative business model meets the expectations of today’s consumers and the Millennial perspective. The socially and economically responsible practices already in place in the cooperative business model align with the current consumer sentiment.
“The cooperative business model has many advantages and everyone at the Summit understands this,” said Brodsky. “Now it’s time to make sure the rest of the world understands these benefits.”
The Cooperatives For A Better World associates also produced a video for the closing of the summit that featured cooperative leaders sharing an inspiring message defining who cooperatives are. A version of the video can now be found on the Cooperatives For A Better World YouTube Channel.
Through partnership and collaboration with the International Cooperative Alliance and many other cooperative leaders and organizations, the Cooperatives For A Better World initiative aims to provide training, media, materials, and social connections to improve people’s understanding of the cooperative business model.
To learn more about cooperatives and help share the cooperative story, visit CooperativesForABetterworld.coop.
About CCA Global Partners
CCA Global Partners, Inc. is a privately held cooperative based in the United States with member businesses in the U.S., Canada, Australia, and New Zealand. For a quarter of a century, CCA Global has partnered with entrepreneurial businesspeople to create a cooperative powerhouse unmatched in the marketplace. With 13 independent business brands and more than 2,800 locations, CCA Global Partners is well positioned to positively impact the success of independent businesses. For more information on CCA Global Partners, go to http://www.ccaglobal.com.
About Cooperatives For A Better World
Cooperatives For A Better World is a 501 (c) (3) not-for-profit organization. We are a network of cooperative leaders and influencers from different sectors of the economy and all corners of the world sharing our cooperative identity and the difference it makes in our local, country, and global story. Cooperatives for a Better World exists to unite the many cooperative enterprises around the world. In cooperation with the International Co-operative Alliance, we are promoting the cooperative business model as a mode of sustainable job and wealth creation. For more information, go to http://www.cooperativesforabetterworld.coop.