Chicago (PRWEB) October 27, 2016
G2 Crowd, the world’s leading business software review platform, today released the Fall 2016 Enterprise Marketing Automation Software Grid report to help enterprises make the best marketing automation technology decision. Marketo, HubSpot, Pardot, and Oracle Eloqua were named Leaders in the report, receiving a strong customer satisfaction score with a large market presence.
Act-On and dotmailer were named High Performers in the report, earning strong customer satisfaction marks with smaller market presence scores. Marketo earned the highest overall satisfaction score and the highest overall market presence score.
The Grid leverages customer satisfaction data reported by authenticated users along with vendor market presence determined from social and public data. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender or Niche.
About the Marketing Automation Software Enterprise Grid report:
-The report is based on more than 345 reviews written by business professionals.
-Of the 102 products listed in G2 Crowd’s Marketing Automation category, the ranked products each received ten or more reviews and were reviewed by users at companies with at least 1,000 employees.
About G2 Crowd, Inc.
G2 Crowd, the world’s leading business software review platform, leverages more than 100,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Monthly more than a half-million people visit G2 Crowd’s site. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.