ISPA Welcomes Two Select Comfort Leaders To Team

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Barra joins board, Rose accepts SPSC position

I am pleased to join the ISPA Board of Trustees and look forward to working with the other members to support the growth of the industry,

The International Sleep Products Association (ISPA) welcomes Melissa Barra, Senior Vice President, Chief Strategy and Customer Relationship Officer at Select Comfort Corp., to the ISPA Board of Trustees, and Eric Rose, Director of Product Innovation at Select Comfort Corp. to the Sleep Products Safety Council (SPSC). The terms for each position will run through March 2018.

Barra has a broad background in strategy, finance, and operations. Prior to her current role at Select Comfort, she was Vice President of Consumer Insights and Strategy from February 2013 to January 2015. Prior to joining Select Comfort, Barra was Vice President of Process Reengineering Officer for Best Buy Co., Inc. from 2011 to 2012. In a dual role, she also served as Vice President of Finance, New Business Customer Solutions Group from 2010 to 2012. From 2005 to 2010, she held leadership positions in Strategic Alliances and Corporate Development for Best Buy. Prior to Best Buy, Barra held corporate finance and strategy leadership roles in companies in the U.S. and internationally, including Grupo Futuro S.A., Citibank, and GE Capital.

Eric Rose has over 20 years of experience in the mattress industry, spanning operations and product development. After receiving both bachelor’s and master’s degrees at Bob Jones University, Rose began an 18-year tenure with Park Place Corporation, where he was responsible for the operations of Park Place’s air mattress division, Comfortaire. During his time with Comfortaire, Rose managed general operations, retail relationships and product development. Resulting from Select Comfort’s purchase of Comfortaire in 2013, Rose joined the R&D team at Select Comfort and has served in that capacity where he has managed the development of several new product innovations.

“We look forward to the insights that our new trustee and committee member will contribute as we plan for the future of the Association,” noted ISPA President Ryan Trainer. “On behalf of the full ISPA membership, I thank Melissa and Eric for volunteering their time and effort to serve in these important positions.”

“I am pleased to join the ISPA Board of Trustees and look forward to working with the other members to support the growth of the industry,” said Melissa Barra. Rose also noted, “I’m truly excited about the opportunity to join the Sleep Products Safety Council, and am looking forward to leveraging my industry experience to help us navigate the evolving regulatory environment.”

About the International Sleep Products Association (ISPA)

Established in 1915, the International Sleep Products Association (ISPA) is dedicated to protecting and enhancing the growth, profitability and stature of the mattress industry. As the industry’s trade organization, ISPA represents nearly 700 mattress manufacturers and suppliers throughout the world.

ISPA provides a wide range of services that benefit its membership. These include exclusive industry surveys and statistics, government advocacy support, educational offerings, the industry’s ISPA EXPO trade show, safety research through its Sleep Products Safety Council, consumer research and education through its Better Sleep Council, BedTimes and Sleep Savvy publications.

The Board of Trustees sets ISPA policy and direction by; approving the annual budget, adopting a strategic plan, setting advocacy and program priorities and evaluates overall ISPA performance. The Sleep Products Safety Council (SPSC) provides consumer information, supports research and promotes activities that advance the safety of sleep products.

To learn more, visit or contact info(at)sleepproducts(dot)org.

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Jasmine Wood
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International Sleep Products Association (ISPA)
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