Pathmatics to Provide Nielsen with Enhanced Digital Intelligence in U.S. and Canada

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Expanded collaboration builds on success of Pathmatics-Nielsen Australia alliance to bring enhanced transparency in digital ad spending and impressions.

“Pathmatics is committed to providing marketers with the deep intelligence they need to compete,” said Gabe Gottlieb, CEO of Pathmatics.

Pathmatics today announced a new North American alliance with Nielsen to bring Pathmatics’ digital advertising tracking data to Nielsen’s U.S. and Canadian customers.

The collaboration will enhance Nielsen’s existing digital ad tracking service with uniquely specific insights that modern marketers demand. Beyond ad spend, market placement, and a catalog of ad creatives, Pathmatics will provide Nielsen customers with views of new media types, purchase preferences, and the targeting of different devices.

What sets Pathmatics’ data apart is the unique transparency provided by the company’s PathSource technology which allows marketers to decode programmatic and direct ad campaigns by understanding the critical path points each impression took towards placement. Pathmatics’ advertising intelligence solution, AdRoutes, is used in the U.S. by agencies, brands, publishers and adtech companies including two of the top three agency holding companies and three of the top 10 advertisers.

“Pathmatics is committed to providing marketers with the deep intelligence they need to compete,” said Gabe Gottlieb, CEO of Pathmatics. “We’re really excited to grow our relationship with Nielsen into the U.S. and Canada, adding our best-in-class digital ad data to Nielsen’s broad media coverage.”

Advertising intelligence has evolved greatly over the last several years with innovations that allow for a clear picture of entire competitive landscapes. Insights can be used to respond to aggressive spending, new product launches or customer conquest efforts.

"Transparent digital ad intelligence is critical for modern marketers to better understand how, why, and where to market their products or services," said Heather Jordan, Senior Vice President of Product Leadership, Nielsen. "The Pathmatics collaboration will ensure our customers have the most accurate spend and impression data they need to make critical decisions."

Nielsen undertook an extensive process to evaluate the market’s top digital advertising intelligence providers. After establishing a relationship in 2015 to serve the Australian and European markets, Nielsen expanded Pathmatics’ role to now serve their top media market, North America.

For more information, visit: info.pathmatics.com/Nielsen

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About Pathmatics:
Pathmatics is a competitive tracking platform that changes the way agencies, publishers and brands see, calibrate and respond to digital advertising campaigns. Users can easily monitor a competitor’s online spending, identify pitfalls in their own campaigns and quickly respond to market trends via a simple, self-serve dashboard. Pathmatics provides modern marketers honest transparency and unprecedented access to creatives being served, where and how they are delivered, and the impressions they’re reaching. Analyzing 36k advertisers, 32k publishers, 600 ad services and 13.5M creative executions, Pathmatics is a must-have intelligence platform for advertisers looking to optimize efforts in real-time.

About Nielsen:
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit http://www.nielsen.com.

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