Mediaplanet Joins Ed. Sec. John B. King and More to Highlight an Increased Need for Secondary Education

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70 percent of Americans are studying at a four-year college, but less than two-thirds are graduating, while 30 percent of college and university students are dropping out after their first year. For College Prep Awareness Month, Mediaplanet’s “College Preparedness” campaign will educate parents and teachers on how we can better equip this year’s graduating high school class for college and beyond.

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The fastest growing jobs require higher education

While it is encouraging to see strong education goals in our high school juniors and seniors, the numbers of students who feel they have the skills they need to be successful in college — academically, psychologically, and financially — is inexcusably low.

Education Secretary John B. King will be featured on the cover of the print campaign. King has made it his mission to ensure every student succeeds. In the modern global economy, this task is becoming more intensive. “There’s an increased emphasis on a well-rounded education,” says King, citing the need for creative, technological, and critical thinking skills, “The fastest growing jobs require higher education.”

The print component of “College Preparedness” is distributed within the Oct. 28 regional circulation of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000 within the New York, Boston, D.C., Cincinnati, and Philadelphia areas. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit Mediaplanet’s “Impacting Our Future” web portal.

This edition of “College Preparedness” was made possible by the support of The U.S. Department of Education, the Lumina Foundation, the College Access Network, the American School Counselors Association, the National Association of Financial Aid Administrators, Barnes & Noble College, McGraw Hill, Citizens Bank, The Princeton Review, Citizen’s Bank, CareerSafe Online, CSU Los Angeles, College Ave Student Loans, Soka University, Susquehanna University, The Common Application and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

Press Contact:
Flora Veitch

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Flora Veitch
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