Suppliers must refine their approach and offerings to engage partners and capture partner mindshare and loyalty to drive adoption, channel sales and marketing performance.
Research Triangle Park, NC (PRWEB) November 01, 2016
Zift Solutions, a leading provider of Channel Marketing and Management (CMM) solutions, announced today that the company’s Chief Strategy Officer, Laz Gonzalez, will be a featured speaker and lead a workshop session at the Specialized Channel Focus 2016 Conference.
Laz Gonzalez is a well-recognized channel sales and marketing thought leader and his presentation, Treating Partners like Leads: How to Gain the Mindshare of Specialized Partners, will be held Tuesday, November 8th from 9:30-10:15 a.m. Mr. Gonzalez will explore shifts in channel marketing programs, the vital importance of nurturing partners, and how through-partner marketing can play an important role in supporting effective partner recruitment and engagement.
“Just as buyers have changed, channel partners are transforming the way they obtain information and form alliances with suppliers,” said Gonzalez. “Suppliers must refine their approach and offerings to engage partners and capture partner mindshare and loyalty to drive adoption, channel sales and marketing performance.”
Specialized Channel Focus is the sister show to the most successful channel event in the world, Channel Focus North America. Zift is a proud sponsor of the event, which runs November 7-9th at The Brown Palace Hotel in Denver, CO. The conference features an unparalleled combination of informative presentations and interactive workshops designed to address new and exciting channel development emerging in the IT industry.
Learn more about Specialized Channel Focus and register to attend at http://channelfocuscommunity.net/events1/conferences/specialized-channel-focus.
About Zift Solutions
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.