Signal360 Partners With Buzznog to Power Mobile Proximity Engagement in Music

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Signal360’s capabilities integrated with the Buzznog engagement platform gives artists’ fans new levels of in-venue and out-of-venue mobile experiences

Signal360 and Buzznog today announced a business and technology partnership intended to enhance fans’ live concert experience via Buzznog artist apps.

Buzznog is an initiative in the entertainment space to amplify the direct-to-fan experience. Artists such as Will Smith, Jaden Smith, and Florida Georgia Line utilize the Buzznog platform to create richer and more meaningful interactions with their fan base. Signal360’s role in the partnership is to apply mobile proximity marketing expertise, as well as integrate the capabilities of its cutting edge proximity-based mobile engagement platform, across Buzznog’s entertainment roster.

Signal360’s proximity marketing capabilities allows Buzznog’s artists to power in-app activation experiences ranging from light shows to sponsor branded content at physical venues, to geofence powered activations at tour pop-up shops. Phil Elias, CEO of Buzznog believes that an omni-channel approach across verticals and clients is key. “With Signal360’s unique proximity capabilities our clients in Entertainment have new ways of reaching their fans at contextually relevant moments and times. For example, our artists can use these tools, all seamlessly integrated into the Buzznog ecosystem, to communicate with fans with unprecedented intimacy, and can involve brands in smart ways through their messaging.”

Over the coming months, Signal360 and Buzznog will be building new feature sets around the unique capabilities of Signal360’s patented inaudible audio technology, “Sonic Audio.” When these features go live, Buzznog-platform app users will have clear notice-and-choice in order to decide when and how to interact with the technology. According to Alex Bell, Signal360 Founder and CEO, “User privacy and data security are not just best practices, they are critical in order to ensure a safe and positive user experience.”

The ultimate goal is driving a meaningful change for the landscape of fan engagement at live events and beyond – creating a scalable, sustainable, and powerful contextually relevant mobile experiences for people.

The Signal360 patented technology, which is a uniquely robust system of data-through-audio method of communication with mobile devices and tablets, has been used previously at a variety of events and with a slew of artists, from Swedish House Mafia during their last tour in partnership with Sony Xperia, to powering a fully interactive music video for Miranda Lambert’s “Fastest Girl in Town”– Signal360 is formerly known as Sonic Notify.

About Signal360

Signal360 (formerly known as Sonic Notify) is the leading in-venue mobile notification platform for real-time proximity informed user engagement. Signal360 uses cross-platform patented inaudible-sound mobile notification technologies as well as the emerging BLE standard (full support for iBeacon™ and Eddystone™) to wirelessly enable physical locations to reach mobile devices in real-time with highly-targeted contextual content based on a user’s location and interests. Signal360 has corporate offices in NYC, Austin, and Seattle, and has been delivering proximity marketing to smartphones and tablets since 2011. For more information, visit

About Buzznog

Buzznog is a global social engagement platform connecting artists with their super-fans. An interactive social community is created for each artist via a uniquely branded mobile app that creates meaningful micro-moment experiences for fans through real-time access to over-the-top (OTT) content.

Extensive fan data points are captured to provide not only demographic and psychographic information to the artist but also content interaction within the community. Monetary transactions are recorded within the app allowing artists to gain visibility to items such as merchandise purchases, ticket sales, and subscription revenue on a per fan basis. Combining engagement and monetary data allows the artist to create hyper-focused fan experiences.

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Lauren Cooley
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